White Paper on Bone and Joint Health of Chinese Consumers 2020
Keyword: Bone and Joint Health, Chinese Consumers 2020

On September 22, CBNData joint Ali Health and Caltrate have issued a white paper on bone and joint health.

Among many health problems, bone and joint disease have become the top ten problems of national health, and bone and joint discomfort has become a common problem. According to the CBNData survey data, more than 70 percent of people with undiagnosed joint problems suffer from joint discomfort.


CBNData research shows that the compound growth rate of online consumption of bone and joint care-related products in the past three years has exceeded 40. 

At the same time, young people born in the 1990s and 1995 have started to join the bone and joint care group and are willing to pay a lot of money for healthy people, contributing 40 percent of the consumption of the bone and joint market The post-1990 generation has the highest per capita consumption, while the post-1995 generation has the most obvious growth rate.

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