New Hope Dairy launched an energy drink
date：2020-07-21
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Keyword： New Hope Dairy，energy drink
On July 20, New Hope Dairy launched an energy drink "Instant Shine" aimed at women population, featuring "anti-fatigue" and emphasizing the healthy concept of zero calories, zero fat and no added sucrose. It is targeted at women in first and second-tier cities.
This product also starts from the needs of women in terms of research and design, and develops a formula more suitable for women's needs, and is marketed differently from traditionally masculine energy drinks.
Instant Shine uses a milder formula that extracts low levels of caffeine from unroasted green beans. Guarana, a natural caffeine substance, helps improve endurance and metabolism; Theanine is also added to help calm the mind and increase concentration.
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