On May 18, Danone announced that it introduced VEGA ONE, a plant-based sports nutrition supplement from the United States, including VEGA ONE* Sport sports nutrition series and VEGA ONE all-in-one vegetable protein powder series.
It is understood that the introduction of VEGA ONE is a strategic move for Danone to expand its plant-based business in the Chinese market and accelerate the layout of its plant-based business in China.
VEGA ONE will enrich the product categories of Danone in the Chinese market and target the fitness enthusiasts and sub-health people.
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