In the first quarter of 2020, the sales growth of nutrition and health category is obvious, among which health category such as improving immunity and delaying aging is particularly favored by users. From January to March of 2020, the transaction volume of domestic self-run probiotics category increased by more than 200%, and the transaction volume of imported self-run antioxidant category increased by nearly 200 times compared with the previous year.
The market environment changes under the epidemic situation catalyze more and more brands to actively transform their online layout, develop new products, and stimulate sales on JD platform. In the first quarter of 2020, the turnover of many domestic and foreign health product brands has achieved rapid growth: FANCL HealthScience has increased 25 times compared to the same period of last year; Swisse has increased 13 times compared to the same period of last year; CENOVIS has increased 10 times compared to the same period of last year.
In the post-epidemic era, with the general improvement of public health awareness, health management will gradually become the rigid demand of the whole people, and the consumption awareness of health products may usher in a great awakening, which will evolve into a normal demand.
- White Paper on Bone and Joint Health of Chinese Consumers 2020
- Yili Dairy launched high-protein yogurt, focusing on sport people
- Sinopharm Xingsha launched the Japan's Champion probiotics
- China has introduced its first policy to support the industrial hemp industry
- Beyond Meat became the first overseas Artificial Meat company to set up a factory in China
- Nongfu Spring's market value exceeded HK $370 billion on its first day
- German infant nutrition brand Amykon launched two probiotics in China
- The revenue of Besunyoung in the first half year is about 610 million yuan
- Jellly candy and powder included in the health food filing dosage form in China
- H&H Group net profit increased by 9% for the first half of year
