JD online sleep consumption report :12.6% of users respond to poor sleep with health food
date：2020-03-20
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Keyword： JD report ，poor sleep ， health food
According to the 2019-2020 online sleep consumption report released by JD Data Research Institute,33.3% of users eat nourishing food to help them sleep. Among them, the transaction volume of Anshen Tae and jujube seed Tea increased by 384% and 259% respectively compared with last year.
In order to cope with the physical decline caused by poor sleep, 12.6% of users chose to take health food to mitigate its effects. Among them, the post-80s and post-90s pay more attention to external influence and have a higher acceptance of melatonin and other health care products, while middle-aged and elderly users pay more attention to internal influence and choose to buy Qi and blood tonic drugs to improve sleep in a relatively high proportion.
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