Her economy promotes health consumption growth and health care products grow 99 times month-on-month
date:2020-03-13
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Keyword: Her economy, health care products

On March 6, JD Data Research Institute released a report on women's consumption trend in 2020, showing that searches for minerals and vitamin C doubled in the whole site during the epidemic, while the number of female consumers increased by four times in terms of gender.


From the perspective of consumer groups, women groups have become the main force of consumption, accounting for 74.84%. The order amount of skin care products and cosmetics has increased by more than 140 times month on month, among which eye cream has increased by 283.63% month on month and lipstick by 53.78% month on month.


From the perspective of consumption structure, nutrition products increased by 113.40 times month on month, and health products increased by 99.02 times month on month. This may be due to the impact of the epidemic. People's awareness of prevention and health has also promoted the rapid growth of health consumption.


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