Recently, Yangyuan drinks launched a Ka Mu Ning drink on Tmall, the first time Yangyuan drinks have launched a brand other than six walnuts, which are added with anxiety relieving GABA ingredients.
GABA energy drinks have been popular in Japan for many years, and Yangyuan drinks hope to diversify through new products and new brands. Besides, functional beverage is the development trend of the industry, the competition in segmented areas will be the competition of enterprise's hardcore strength.
This product is targeted at students and white-collar workers in first-tier and second-tier cities, two groups with high pressure in daily life, work and study, which may cause anxiety.
Based on walnut milk, it is added with L-theanine, which can relax the nerves and have anti-anxiety effects, natural decompression component GABA, L-theanine which can improve learning and memory functions, as well as zinc and phospholipid which can strengthen the brain, and effectively regulate anxiety and insomnia.
The head of the company said this product was just a drink, not a dietary supplement.
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