Recently, the CCCMHPIE issued the full text of the Dietary Nutritional Supplement Industry Development Report (2019), which provides a comprehensive combing and analysis of the market situation and international trade situation of the dietary nutritional supplement industry.

1. The market size of dietary supplements in China in 2018

According to statistics, the annual growth rate of China's dietary nutrition supplement industry is 10%-15%, among which, the market size in 2018 exceeds 460 billion yuan, and the total market size in 2018 exceeds 750 billion yuan with the addition of special food such as functional food (QS/SC) special food for medical purposes.

2. Current situation of dietary nutrition supplement industry in China

By the end of 2018, 17,470 health food products had been registered and approved with blue hats, including 16,690 domestic products, 780 imported products, 44 imported products and 1,398 domestic products. Most of the products approved in 2018 are products with extended registration or filing, and only three are newly approved. The top five approved health food functions are as follows: enhance immunity, relieve physical fatigue, assist in lowering blood lipid, anti-oxidation and relax the bowel.

3. 2018 China Dietary Supplement Export situation

The Asian's dietary nutritional supplement market has overtaken Europe, becoming the world's second largest consumer market for dietary nutritional supplements, while China is the largest consumer market for dietary nutritional supplements in Asia. In 2018, China's import and export of dietary supplements reached $4.68 billion, up 31.5% year-on-year. Among them, the export value was $1.67 billion, up 21.8% year-on-year in 2017. The main export markets are the United States, China, Hong Kong, Japan, Indonesia and other countries.

The sales of extract showed an explosive growth in 2018. The export volume increased from $2.01 billion in 2017 to $2.368 billion, with a year-on-year growth of 4.33% to 17.79%. In terms of export varieties, the hot varieties are stevia leaf extract, eucalyptus oil, menthol, licorice extract, marigold extract, cranberry extract, orange pistin, ginkgo leaf extract, etc.

4. Most popular dietary dietary supplements from Tmall international

According to the Tmall international “2018 national health cross-border consumption trend report”, the most popular health care products for consumers are dietary fiber, enzyme, calcium, vitamin C, whey protein, collagen, grape seed extract, multivitamin and mineral, glucosamine, fish oil. Among them, dietary fiber, collagen, enzyme , probiotics and vitamin C are the most popular health care products. Imported health products from Australia, the United States and Japan are the most popular in terms of country.