On May 9, Nestlé subordinate, the United States high-end organic dietary supplements well-known brands--Garden of Life Mykind high-end organic natural vitamin series products officially released in Beijing. Mr. Jeffrey B. Brams, vice president of Life Garden product development and quality supervision, shared the unique features of the Life Garden brand concept and the Mykind series.
At the launch site, the third party agency, Zhongkai, deputy director of the Food and Nutrition Information Exchange Center, released the "China Dietary supplement consumption prospect" report. The report shows that the dietary supplement market is in a period of rapid growth and space is huge. Dietary supplement consumer population sink rapidly, 80 generation has become the main consumer, and demand diversification, personalization
According to the information, since 2016, life garden through the Tmall Global, NetEase Koala and other cross-border methods enter into the Chinese market. In early December 2017, Nestlé announced its agreement to buy Atrium Innovations, the parent company of Life Garden, with 2.3 billion of dollars in cash, making the garden of life a brand owned by Nestlé Health Sciences.
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