On April 16, Competitor (CPT) announces 2018’ year results.

2018, the company's operating income of 316 million yuan, a 1.65%-year decline, net profit of 72.81 million yuan, an increase of 94.24%. Net profit minus non-recurring gains and losses was 35.18 million yuan, an increase of 67.07% year-on-year.

Through the close combination of brand activities, marketing activities and channel development, focusing on professional sports people and public fitness and bodybuilding people, successfully enhance the brand influence, led to the company's product sales, especially accelerated series of products to achieve better growth, 2018 accelerated series of products increased by 68% over the same period in 2017.

Sports nutrition from "specialization" to "popularization"

According to the data, in 2018, China's sports nutrition market as a whole is 329 million U.S. dollars, in the past five years, industrial retail sales compound annual growth rate of up to 40%, the next five years, this data can still reach 24%, much higher than the global sports nutrition industry 11%, expected in 2023, the Chinese market is up to $859 million.

The main driving force behind the market growth comes from the deepening of China's national fitness policy, the rapid expansion of the scale of sports and fitness people, for the market prosperity to provide an endless stream of energy. China's sports nutrition market has gradually realized the change from "specialization" to "popularization".

In North America, where the sports nutrition market is relatively well developed, sports nutrition products are usually focused on heavy sports, that is, gym enthusiasts, while the Chinese are keen to move in a way that is more biased towards aerobic exercise or light exercise, perhaps more biased towards the market concept of weight management, believing that in this area can quickly break through the sports nutrition brand, the future has a better chance of seizing the opportunities in the Chinese market.