GNC's first overseas O2O new retail experience store appears Shanghai
Keyword: GNC, Overseas O2O

On April 3, the world's leading dietary supplement brand GNC opened its first overseas O2O new retail experience store in Shanghai. It is reported that the experience store is located in the core business district of Shanghai People's Square, and strive to bring retail innovation and customization services to the Chinese market in the field of dietary supplements, and through the offline experience and online purchase combined with the O2O model, the GNC health products and services to consumers, driving the transformation of the retail model. Kennedy Horton, general manager of GNC China, said, "GNC hopes to provide a localized and personalized consumer experience for the Chinese market by opening up e-commerce and offline retail services, thereby fueling the healthy lives of the vast number of Chinese consumers.


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