BY-Health proposed the “Big Single Product” project in 2017 and regarded this project as the second major market strategy. The model of large single products focuses on one category, focusing on market education and marketing promotion, enabling consumers to recognize this category more quickly, satisfying consumers' needs, quickly activating the market, and maximizing the share of each individual product market.

In the past two years, as the first big single product launched by By-Health, “jianliduo” glucosamine has made remarkable achievements in the market, with the annual revenue of 809 million yuan in 2018, up 128.80% year on year, contributing 18.6% of the company's performance.

In 2019, after the acquisition of LSG, By-Health takes the most popular probiotics products as the third single product, and has invested resources to develop offline sales channels such as drugstores, maternal and infant stores, etc. Life-Space has been firmly on the online champion of adult probiotics category, has released 3 products under the online mother-infant channel: probiotics for infants, probiotics for children, and probiotics for pregnant women.

Maternal and infant, weight management and anti-aging

In addition to the big single product strategy, the company is further to the maternal & infant, weight management and even moving anti-aging.

[Maternal and Infant] In 2019, the company will further deepen the maternal and child channel layout by subdividing brands such as “Natural Doctor”, “Life-Space” and “Penta-vite”, and increase maternal and infant resources by increasing professional resources. Maintain the current rapid growth of the “natural doctor” of the existing business, and focus on cultivating the new business of “Life-Space” and “Penta-vite” in the maternal and child channels.

[Weight Management] China's sports nutrition market transparency has relatively high. Under the premise of ensuring high-quality products, the profit pressure is relatively high. Beginning in the second half of 2018, the company began to work on women's weight management products, hoping to try and make breakthroughs in this section.

[Anti-aging] The company will start construction of the "BY-Health Health Nutrition and Anti-Aging Research Center" in 2019, and actively set up an "Overseas Research and Development Center", focusing on product application, functional medicine, nutrition and anti-aging research. And the future will have sustained investment every year.