Jd.com's sales rose 42.74% year-on-year during the Spring Festival holiday, according to an analysis by the Jingdong big data research institute. And among the categories with the fastest year-on-year growth in sales, medical and health, with a growth rate of 83%, ranked fifth.

Data from Suning also showed that total channel orders increased by 241.24% year-on-year during the Spring Festival period (Feb.4 – Feb.10), among the players, Gu Ben Tang donkey-hide gelatin gift boxes increased by 1327%, and Zheng Dian bird's nest high-end gift boxes increased by 1275%. Sales of medical equipment are encouraging, with the year-on-year increase of 421% for Yuwell homecare oxygen concentrator and 300% for Omron homecare sphygmomanometer. This shows that during the Spring Festival, consumers pay more attention to their own image and family health, and the enthusiasm of health care market still upsurge.

In 2018, the national health consumption has changed from impulsive and blind to rational. Health products marketing has also been upgraded from mysterious and life style-oriented to scientific. While the market is accelerating towards maturity, the government policy is also expected by the public to keep pace with the time.