Younger users: another key word beside e-commerce channels for the nutrition and health industry in 2018
date:2019-02-19
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Keyword: Younger users

Numerous e-commerce statistics have proved that the post-1990 and post-1995 generation’s consumption of health products has far exceeded the that of other age groups. Self-care and image management products are especially favored, such as L-carnitine, whey powder, meal powder, slimming tea, and enzyme products commonly used by weight loss and fitness crowd, collagen protein, vitamin C, and vitamin E which are popular with beauty lovers, and lutein, multivitamins, dietary fibers, etc. for office workers.


Over the past decade, the industry mainly developed around the consumer demand of the middle-aged and elderly population of 1950s, 60s and 70s generations. Today, most of our enterprises are still competing for these existing users. Now post 90s, 95s are the health industry's new consumer groups, who are contributing an incremental market. By serving the elderly consumer group well, enterprises can live well for the moment, but the future only lies in the 90s and 95 s’ market.


It is estimated that in the future, the e-commerce channel is likely to occupy about 50% of the market share and become the largest channel for nutrition and health food in China. At the same time, it is recognized that social e-commerce, Wechat business and other emerging business forms have realized leapfrog development with the help of capital, which is very likely to affect the future industrial pattern.


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