First released by: China.org.cn

Based on the rapid development of social media, e-commerce, online payment and logistics systems,etc. in China in recent years, Amway has rapidly completed its own direct selling strategy innovation and upgraded its business mode .

Amway's new model of Internet + direct sales has also accelerated the expanding pace of Amway health products in the young consumer market.

In September 2018, “Amway Micro Buy” was officially launched.

As the latest product integrated "direct selling gene" and Internet ecology, this simple, easy and timely social platform provides many new Amway "makers" with entrepreneurial opportunities.

In addition, "Amway Micro Buy" also cooperates with Jingdong and other enterprises to provide entrepreneurs with guarantee in quality, logistics, after-sales service and etc.

Amway's innovation lies in creating an Amway lifestyle ecosystem based on social e-commerce platforms.

Considering China's consumer upgrades,the trend of society and Amway’s product advantage, Amway cooperates with marketing teams to develop a variety of Amway lifestyle community activities in three major life circles: beauty, food, and skin care. Relying on Amway’s full line of quality products and marketing personnel with personalized service, the company provides lifestyle solution for vertical segment customers, helps customers better themselves and even become lifestyle and opinion leaders in their networks of friends, and supports these leaders to do business on Amway platform, forming a reproducible and evolvable closed loop.

Amway customizes service for clients to build experience and life-oriented "Amway life circle". As this circle continues to expand and duplicate, Amway’s online "life circle" is also in the synchronous construction. With the online real-time interaction and the in-depth offline experience, a perfect system will form a closed loop to help entrepreneurs attract, stabilize and accumulate customers, and achieve success under the aegis of Amway’s "safety net".

Amway is not only the world's largest direct selling company but also the founder and vane of the direct selling industry.

Amway has been actively innovating and adapting to the market. With the overall upgrading of its products, brand and career opportunities, Amway has ushered in a new round of development with higher quality and efficiency.