Data source: Sheng Yi Can Mou
As the No.1 brand of sports nutrition in the “Double 11” event, MuscleTech from North America has become a trusted choice of consumers in sports, fitness and weight management markets with its excellent quality and professional image in both the global market and the Chinese market.
In 2018, MuscleTech has introduced 11 kinds of high-tech new products which account for about 20% of its products in this year. For example, high performanceL-carnitine20000liquid is sugar free, 0 calorie, caffeine free, and can accelerate fat burning. It provides users with different experience with traditional L-carnitine products - professional body-shaping while controlling body fat.
In the field of research and development, MuscleTech has a global scientific research team which owns more than 60 product patents, and has established cooperation with more than 20 universities. The team continuously develops and innovates in order to provide users with high quality, high-tech, more targeted and satisfying products.
Sports nutrition and weight management market tend to provide functional products, thus plenty of interesting customized content is needed to guide and help consumers better understand and use the products, and to arouse the demands of some users.
In the “Double11”event this year, MuscleTech invited hosts such as Ms. Mu Cong, the product promotion ambassador and Arnold Amateur champion, Weibo sports star and “soul painter” Mr. Yang, and web celebrity couples of fitness in North America to do an international live-cast on sport/fitness related topics, helping users solve practical problems from the perspective of training, nutrition and cooking.
- White Paper on Bone and Joint Health of Chinese Consumers 2020
- Yili Dairy launched high-protein yogurt, focusing on sport people
- Sinopharm Xingsha launched the Japan's Champion probiotics
- China has introduced its first policy to support the industrial hemp industry
- Beyond Meat became the first overseas Artificial Meat company to set up a factory in China
- Nongfu Spring's market value exceeded HK $370 billion on its first day
- German infant nutrition brand Amykon launched two probiotics in China
- The revenue of Besunyoung in the first half year is about 610 million yuan
- Jellly candy and powder included in the health food filing dosage form in China
- H&H Group net profit increased by 9% for the first half of year