Tmall “Double 11” global carnival’s turnover reached 213.5 billion yuan, with an increase of 27% over the same period in 2017.
Health products remain popular, which reflects the strong domestic market demand. The sale of sports nutrition products maintains a high growth rate, among which the growth rate of Muscletech brand exceeded 40%.
According to the TOP30 hot seller data of Double 11 Tmall health food/dietary nutrition supplement, Muscletech is the top selling brand of sports nutrition, followed by My Protein,GymMax,Nutrend and CPT. Five sports nutrition products are among the TOP30 hot sellers, all of which are whey protein powder and the top four are products of Muscletech.
- White Paper on Bone and Joint Health of Chinese Consumers 2020
- Yili Dairy launched high-protein yogurt, focusing on sport people
- Sinopharm Xingsha launched the Japan's Champion probiotics
- China has introduced its first policy to support the industrial hemp industry
- Beyond Meat became the first overseas Artificial Meat company to set up a factory in China
- Nongfu Spring's market value exceeded HK $370 billion on its first day
- German infant nutrition brand Amykon launched two probiotics in China
- The revenue of Besunyoung in the first half year is about 610 million yuan
- Jellly candy and powder included in the health food filing dosage form in China
- H&H Group net profit increased by 9% for the first half of year