On October 19, Unilever launched "Culture Republick", the company's first probiotic ice cream brand.
A proprietary strain called Ganeden BC30 is used in this ice cream. The production process of ice cream includes pasteurization and cryogenic freezing, which makes it difficult to keep probiotics alive. During the development process, researchers found that this strain could survive in low-temperature environment and maintain a stable state during transportation, which led to the smooth launch of Culture Republick.
The ice cream comes in seven flavors: honey and milk, turmeric and cinnamon, cold brew and chocolate, pistachio and caramel, lemon and whole wheat, chocolate and cherry, matcha and fudge. The average selling price in retail is $3.99-4.99.
With the launch of Culture Republic with probiotic concept, Unilever is no doubt trying to compete with Halo Top, the world's biggest ice cream seller in 2016.
- White Paper on Bone and Joint Health of Chinese Consumers 2020
- Yili Dairy launched high-protein yogurt, focusing on sport people
- Sinopharm Xingsha launched the Japan's Champion probiotics
- China has introduced its first policy to support the industrial hemp industry
- Beyond Meat became the first overseas Artificial Meat company to set up a factory in China
- Nongfu Spring's market value exceeded HK $370 billion on its first day
- German infant nutrition brand Amykon launched two probiotics in China
- The revenue of Besunyoung in the first half year is about 610 million yuan
- Jellly candy and powder included in the health food filing dosage form in China
- H&H Group net profit increased by 9% for the first half of year
