Yili to launch new energy drink, "Huan Xing Yuan"
date：2018-06-29
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On April 12th, Yili officially released news on its official WeChat that the company is “formally marching into the energy and beverage market.” The new product, “Huan Xing Yuan,” will be launched in April, targeting mainstream young consumer groups (aged 18-35).
Huan Xing Yuan’s retail price benchmarks Red Bull and is fixed at about six yuan/tin. The product debuts in April 2018 through the core channel’s key system.
Regarding the market promotion strategy, it will also follow Red Bull’s displaying method in order to rapidly increase product exposure.
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