After many years of development, carbonated beverages have encountered the bottleneck, and Pepsi-Cola Company and Coca-Cola Company have started to look for new profit growth points and successively enter the field of non-carbonated beverages.   
 
After Coca-Cola Company has acquired Xiamen Culiangwang Beverage Technology Co., Ltd. and entered the vegetable protein beverage market, Pepsi-Cola Company has also paid attention to the China’s fast-developing milk beverage market recently.   
 
Recently, Pepsi-Cola Company has announced that it has signed the strategic cooperation agreement with Jingdong Mall and will comprehensively launch and sell its first type of milk beverages in china formally to the Chinese market in Jingdong Mall—Quaker high-fiber oat milk beverages. At present, new products have been comprehensively online in Jingdong Mall. They are the first type of beverages launched by Pepsi-Cola Company independent of Master Kong after the alliance between Pepsi-Cola Company and Master Kong, and they are also the new products first launched by Pepsi-Cola Company, which preferentially pass the e-commerce platform outside the United States for the first time.  
 
The spokesman of Pepsi-Cola Company said, “It is one of the key chapters of Pepsi-Cola Company’s growth strategy to enter the Chinese milk beverage market, which will bring new opportunities to Pepsi-Cola Company enable Chinese consumers to enjoy the latest delicious products of Pepsi-Cola Company.’”
 
The development of carbonated beverages has encountered the bottleneck
 
Pepsi-Cola Company and Coca-Cola Company have successively transformed from the carbonated beverage market to the vegetable protein beverage and milk beverage market with better sales quantity. On the one hand, in the face of the sales decline of carbonated beverages, the two companies have invested in product diversification so as to obtain new profit growth points; on the other hand, in recent years, vegetable protein beverages, vitamin functional beverages and milk beverages have become mainstream in the market, and the measure of the two companies is also to seize the mainstream consumer groups so as to avoid being marginalized.
 
The 2015 second-quarter financial report issued recently by Coca-Cola Company shows that the second-quarter operating revenue of Coca-Cola Company is US$ 12.16 billion with a year-on-year fall of 3%. The global beverage sales quantity of Coca-Cola Company in the second quarter of this year increases by 2%; the increase speed of tea beverages, water and milk products is the fastest, and the increase speed of carbonated beverages remain basically stable with a year-on-year growth of 1%.
 
Industry insiders said, “The increase speed of carbonated beverages has started to slow down and gradually reach a peak. Carbonated beverages have started to be saturated in first-tier and second-tier cities, and the development space of protein beverages, milk beverages, etc. will be very large in the future.”
 
In China's large supermarkets, fruit juices, teas, vegetable proteins, milk beverages and other types of beverages suddenly rise and rapidly occupy shelves while the sales slump of carbonated beverages occurs. Consumers often select functional beverages, herbal teas, vegetable protein beverages, milk beverages but seldom buy carbonated beverages when buying beverages, because they think that carbonated beverages are “unhealthy”. 
 
Transformation has become an inevitable trend.
 
Due to the upgrade of Chinese people's consumption concept, they prefer to pay attention to the import, nutrition, health and good taste. Under such circumstances, nutritional functional beverages and some beverages with better taste are more easily trusted by consumers, and therefore the requirements of consumers also need to be considered during corporate transformation.
 
Pepsi-Cola Company also said, “Quaker high-fiber oat milk beverages are a type of drinkable milk oat beverage first launched by Pepsi-Cola Company in the world. Through the research on thousands of consumers in 18 representative cities in China, Pepsi-Cola Company realizes that most consumers have known that Quaker oats are a type of very healthy products. Although some oat milk beverages in the market solve the problem of convenience, their taste quality and nutrition value still cannot meet the requirements of consumers. However, Quaker oat milk beverages are required for consumers.”
 
Song Liang said, “The new products of Pepsi-Cola Company are just a type of vegetable protein products, and the previous Vitamin Power beverages are suitable for the category (vitamin water) and meets the requirements of current consumers.”
 
The non-carbonated beverage market competition will be exacerbated.
 
For the prospect of transformation of the two companies to the non-carbonated beverage field, Song Liang thinks that the transformation of the two companies conforms to the development trend of the current beverage market and therefore the successful hope is relatively large.  
 
The brand competitiveness and channel control force of Pepsi-Cola Company and Coca-Cola Company are very strong, and therefore they will bring some changes to the industries in this field if they are involved in any field. For instance, the Aquarius beverages launched by Coca-Cola Company and Vitamin Power beverages launched by Pepsi-Cola Company have a very large impact on Mizone beverages.