Despite with no luxury booths of mainstream enterprises At

VitaFood Asia Expo, VFA (Vitafoods Asia) still attracted some global enterprises gathered here to show and promote their products. With many years cooperation with VitaFood Expo, as this exhibition mainland media partners, Herbridge Media will offer new observation reports for the readers with professional perspective combined with plant extract focusing on the natural function of the raw material for many years.
Despite the relatively small size of this exhibition, but is no less than any international specialized exhibition. The exhibition has attracted companies from the US, South Korea, Malaysia, Spain, Norway, Japan and many other countries.
 
Whole plant wheatgrass - the best alkaline food – Malaysia
 
As a supplier of natural active ingredients, innovation is not just found out what the active ingredient from what plant resources (animals, fungi or mineral). It can also start directly from the source, relying on a variety of alternative new technologies to achieve a natural function of raw material to get innovative large-scale production. Then the supply of raw materials will not be the problem.

Hopematic Sdn Bhd from Malaysia is an international business company must be mentioned on the show. The company started from wheatgrass and created "wheatgrass roots cultivation method" to cultivate a clean, sterile wheat whole plant with roots grown without chemical fertilizers. This technology won a silver medal award in The 28th Geneva International Invention Contest. It is popular applied wheat grass drinks and health care products in Japan and international counties. In the minds of international consumers, it has been widely accepted as a base-forming food, improving anemia and peptic gastrointestinal problems, and the consumption of wheatgrass health-related food and beverage is growing year after year. The whole wheat grass ingredient or food material can purify blood and regulate the pH of physical which is the key point to capture consumers. Amajor bright spot of the company is that they can not only provide consumers wheat leaf composition, but also the whole wheatgrass with roots which the other wheatgrass raw material suppliers cannot do. In addition the company also launched a super health dietary fiber: palm tree fiber for intestinal. The fiber is extracted from palm trees trunks which have grown more than 25 years. It is not easy to get concentrated active ingredients from tough trunk. As far as Herbridge Media knows, with 12 years of technical research and development they get mature palm trunk extraction technology. It can extract more than 70% of the dietary fiber from the palm trunk, including soluble fiber and insoluble fiber.

New Anti-inflammatory Production: Mangosteen Peel Extract - Malaysia

As a sharing platform which locates on raw natural function of professional activity efficacy, Herbridge Media has been concerned on a class of anti-inflammatory activity of natural active ingredients. Herbridge Media found out the well-known manufacturer of botanical ingredients extraction technology company Futura extract co. Ltd from Malaysia on this exhibition. As a tropical company, it can take advantage of the tropical fruit resources. The popular super-fruit mangosteen liked by consumers with purple peel and riched in polyphenols and other active ingredients has always been one of the origin active ingredients for scientists and business enterprises in the health sector. Futura extract co. Ltd developed a series of mangosteen peel extract, which contains xanthones, α- prime mangosteen and mangosteen polyphenols with significant anti-inflammatory activity, which helped the company ranks among the well-known anti-inflammatory activity of the whole Malaysia natural raw materials supplier list. In this exhibition, the company also launched a rich mangosteen peel extract juice with exquisite aluminum bottle packaging, anti-inflammatory spray for wound healing and Anti-inflammatory treatments Spray for female private parts.
 
Not just raw materials: Pomegranate extract – France
 

A French company in the exhibition launched a pomegranate extract with 40% pomegranate glycosides. As a super fruit ingredient sources, it has gained widespread consumer awareness. This time Herbridge Media does not aim to introduce pomegranate extract itself to you, but the patented technology of nano-delivery systems ADS through which French innovative company Axialys get pomegranate extract. Axialys named this pomegranate extract as Meikouhua. Its patented nano-delivery systems technology ADS plus 40% of active content, can achieve its highest bioavailability form. According to the person in charge of the booth, Meikouhua can pass through the skin cells to reach the mitochondria, enabling pomegranate polyphenols and make pomegranate glycosides remove harmful substances within cells. At this point, editor could probably understand and believe that the main areas which the raw materials provide support is cosmetics profession. Herbridge Media editor can tell you more than that. The company introduce that pomegranate extract may provide internally and externally full efficiency solutions to customers, which can be used in functional food, dairy products, beverages, supplements, oral care products (such as mouthwash), cosmetics (skin care, sunscreen and body care), etc.

 
As the company claims, Meikouhua is not just a raw material, but also a brand. Through Axianlys technical innovation and adequate clinical validation results, the company started from brand building and promotion, hoping to cooperate with enterprises to establish a brand which can stand out. In addition the company also introduced a high concentration autonomic amide extracted from wheat , to increase the abundance of sebum and skin elasticity.
 
Various Water Soluble Powders with Excellent Quality - Germany
 
German company Paninkret who calls itself nature component suppliers also traveled to the center of the Asia-Pacific market - Hong Kong to show their productions from afar. In the exhibition the company introduced ingredients based on natural pigment plant: 100% organic ingredients red beet powder; green pigment made of raw material alfalfa; chlorophyll and chlorophyll acid, features of the product is in powder and paste form; 100% organic cactus powder, crystal clear dissolved in water; acerola fruit powder rich in vitamin C which can enhance immunity; there are two extracts of animal origin: hormone powder extract from placenta and hydrolyzed keratin powder. All powders were declared water-soluble.
 
Omega-3 with high quality –Norway
 
Some representatives of the Nordic countries who left pure impression to us also come from afar to open up the market. In the limelight of the natural functional material, we cannot fail to mention the Omega-3 which is popular around the world. Norway's current professional manufacturer of Omega-3 is about 3-4. In addition to the familiar Aker biomarine who earlier start the layout of Asia, Norwegian oil producer GC Rieber mainly introduced VIVO MEGA series which can provide up to 700mg / G of DHA and 11 kinds of specifications of the Omega-3 ingredient. In order to facilitate distribution in the Asia Pacific market, GC Rieber has opened a branch in Malaysia.
 
Solutex: We are not selling Omega-3—Spain
 
When ahandsome guy with Spanish accent gave a Chinese version of the product brochure, the author was surprised that Omega-3 could be related to Spain. The person in charge of Solutex introduced to the author that firstly Solutex was not selling Omega-3 material but the extraction of DHA and EPA concentrates based on supercritical fluid extraction technology. It can provide EPA content up to 97% and DHA content of up to 85%; secondly Solutex can provide personalized solutions, including the above-mentioned unsaturated fatty acid used in flavors and fragrances, food and pharmaceuticals solutions.
 
The current domestic and international mainstream Omega-3 producers basically produce through the column extraction process, and the use of supercritical carbon dioxide extraction technology is probably one of the few. Through this technology Solutex achieve the oxidation protection of Omega-3, but also achieve to remove heavy metals and to get persistent organic pollutants separated off. High quality control leads to good traceability from the source to the consumer. As far as Herbridge Media knows, the company uses supercritical extraction technology to provide lycopene, natural vitamin E (tocopherol), essential oils and other natural active ingredients. It represents the top class.
 
With the unique passion in raw materials in the field of natural features, and years of dedication, the author have been more and more convinced that the field of natural functional materials is definitely not as simple as most of raw material suppliers think that just need to know the needs of international customers and extracts content standards, and then produce extraction of powder out of the production line. To include plant extracts, or the broader title of the natural functional raw material area is actually the most technical part, but also the part that real drivers of the terminal product market.
 
China’s domestic raw material suppliers need a clear understanding of the point: we are not selling extracts and not selling health products raw materials. What we need to sell is to provide the terminal companies an attitude which is data supported, technical innovation aid supported, professional, with enterprise characteristics, responsible for consumer and health industry, based on the role of professional producer. Terminal companies do not lack raw materials. They are lack of the material brand which can help them to support the terminal health products brand. In the brand, specialization, technological innovation and other aspects, China’s raw material suppliers still have a long way to go while there are many opportunities can be grasped!