Hebei Chengde Lolo Co., Ltd. (hereinafter referred to as “Chengde Lolo”) took the lead in winning the “Benchmarking Award of Chinese Beverage Industry” three years ago. Chengde Lolo took the lead in winning the “Quality Benchmarking Enterprise Demonstration Award” again in the industry in December 2014. These two benchmarking awards result in that Chengde Lolo becomes the only one of the vegetable protein beverage industry and lays the leading position and leading superiority of technology, quality and brand in this industry.
 
How is the benchmarking built? Li Zhaojun, the general manager of Chengde Lolo said, “The standard is the edge tool used by Chengde Lolo to build the benchmarking. At present, we have become the main formulator of the two national standards of almond juice and walnut juice.”
 
The National Standards Commission formally approved the release of the two national standards of vegetable protein beverages (almond juice and walnut juice) on December 5, 2014 and will formally implement them on December 1, 2015.
 
In the national standard of almond juice, Chengde Lolo is the only enterprise participating in the formulation; in the national standard of walnut juice, Chengde Lolo is one of the three enterprises participating in the formulation. Through going through each workshop and post of Chengde Lolo and comparing with its production process standard, it is not difficult to find that the classification, requirement, test method, inspection rule, transportation, storage, etc. in these two national standards to be implemented are also Chengde Lolo’s enterprise standard in the daily production and operation.
 
According to the introduction of the CBIA's relevant leader who takes the lead in drafting the two standards, the implementation of the two standards will mandatorily ensure the product quality and food safety of almond juice and walnut juice and effectively protect the interests of consumers so as to further put an end to the excessive packaging of products and other disorderly conducts, promote the energy conservation & consumption reduction, low-carbon environmental protection and industry integrity, strengthen the consciousness of social responsibility and play a great role in promoting the improvement of the industry quality level of China’s vegetable protein beverages.
 
Many consumers probably sympathize with others in suffering. Since the “Melamine Incident” occurred, vegetable protein beverages have been sought after by consumers. Not long since, this industry messed: passing fake imitations for genuine and nonstandard production. Some enterprises imitate the well-known brand products, and some enterprises directly blend the flavors and fragrances with protein powders to form walnut juice (milk) and other products.  
 
The ending of chaotic phenomena is that bad money drives out good money, and the consequence of disorderly competition is that excess production capacity results in eliminating the best and selecting the worst. Therefore, both the market and industry look forward to the introduction of national standards.
 
Wang Xuchang participating in formulating the standards in the whole process, the deputy general manager of Chengde Lolo, introduced that the Company participated in formulating the industrial standard of almond juice in 1997; this standard has made undeniable contributions to the early-stage growth and development of vegetable protein beverages. In 2006, the Company revised the industrial standard of almond juice again, creatively found the specific indexes of almond fatty acid through a large number of experimental results and provided the corresponding inspection methods in the standard, which is also the first creation in the standard formulating history. The revision and implementation of this standard plays a positive role in the purification of almond juice market and also plays a huge promotion role in the market development so that the whole vegetable protein beverage industry is widely concerned and sought after by consumers through its unique advantages of green, nature, nutrition and safety. In 2009, the Company started the formulation work of the almond juice national standard, segmented and strengthened the specific indexes of almond fatty acid on the basis of summarizing the former industrial standard, perfected its inspection method and improved the content requirements of the two indexes (protein and fat) so that all index limits of new national standard are more scientific and reasonable, the technical content is higher and the technology reaches the leading level in china.
 
The Company actively participated in the formulation work of the walnut juice national standard while formulating the almond juice national standard. Because of rich experience in the formulation of almond juice national standard, the Company collected the detection analysis of 87 walnut juice products circulated in the national market while formulating the walnut juice national standard, made a large number of samples according to international and domestic different production places, categories and mixture ratios of walnut kernel, first determined the specific fatty acid indexes and corresponding inspection method of walnut kernel on the basis of a large number of repeated tests and carried out the scientific regulations for mixture ratio and composition of protein and fat content.
 
Chengde Lolo with 64 years of development history can be called the pioneer of vegetable protein beverages in China. In the process of formulating these two national standards, Chengde Lolo suggests that the protein content, fat content, fatty acid composition and proportion and other product characteristic indexes should be written into the national standards and the good faith management shall be increased to prevent the excessive packaging of products and meet the requirements of energy conservation and consumption reduction; these two suggestions have been adopted. After they are implemented, these two national standards not only will protect the rights and interests of consumers but also will play a positive role in standardizing this industry market. 
 
Innovation comes from Chengde Lolo’s decades of constant upgrade of enterprise standard. But behind this, it comes from its strong technical strength and quality guarantee. Since the vegetable protein beverage—almond juice with independent intellectual property rights was developed and produced, Chengde Lolo has begun to comprehensively promote the standardization management and the qualified rate of products has reached 100% since 1992.
 
Any employee in Chengde Lolo can clearly tell you that each can of 240ml almond juice contains 32 wild almond kernels. Chengde Lolo always adheres to the factory motto of “good materials and workmanship, excellent goods at reasonable prices and reputation” and has invited the media and consumers many times to arrive at the scene for witnessing the whole process of almond juice products from the material selection to the production. The production technology of Lolo has its own unique features. According to the current situation of mixed color and astringent taste of walnut juice, Chengde Lolo adopts the unique peeling and manufacturing process so as to effectively solve the problem of oil-water separation of high grease and protein walnut beverage under the conditions of no thickening agent and determine the formulation and optimum mixture ratio of current raw and auxiliary materials. Simultaneously, Chengde Lolo abandons the mechanical machining of high-speed smashing and grinding and returns to the traditional stone mill technology, which is an important improvement on the processing technology of raw materials.
 
After many years of process improvement and equipment technology improvement, Chengde Lolo has been in the leading position in the field of international and domestic vegetable protein beverage mechanical machining. Chengde Lolo elaborately selects the international most advanced preparation, filling, sterilization (non-basket type sterilization), packaging and other equipment and assembles them into the first-class, high-efficiency, energy-saving, environmentally-friendly and fully automatic vegetable protein beverage production line so as to bring the great social benefit while ensuring the food safety.   
 
If the leading production technology and excellent equipment are the precondition of Chengde Lolo’s product Quality assurance, the perfect quality assurance system and strict quality control force will be the powerful guarantee measures of its product quality. On the basis of obtaining the ISO9001 Quality Management System Certification and ISO22000 Food Safety Management System Certification, Chengde Lolo has imported and implemented 5S, Six Sigma, excellent performance and other international advanced management modes and obtained Hebei Provincial Government Quality Award for three consecutive times. The product quality is qualified in the casual inspection of the national quality inspection organizations at all levels every year, and the product quality is in the domestic leading level and has a very high reputation. In addition, the Company strictly controls the product quality according to product characteristics; from the detection of each batch of the factory-entering raw materials, the self-inspection of production process and the real-time online monitoring to the factory-leaving quality inspection of terminal products, each link has extremely stringent standard requirements so as to ensure the healthiest, safest and most reliable beverages can be produced.
 
Win the market by quality, lead the market by standards and stand in the market by benchmarking. Chengde Lolo which has been listed for 18 years is leading the industry to jointly realize the industry regulation and consumption upgrade now through national standards.