Curcumin Market in 2014

With more scientific achivements and market advertisements by large manufacturers, curcumin’s health benefits has been more and more clear in recent years. Curcumin has been largely used on the global market. Take American market for example, the sale of curcumin continued to rise between 2011 and 2013, and ranked the first place among supplements with natural ingredients in 2013. Curcumin gained more attention and acceptance.

Applications of turmeric powder and curcumin
Turmeric powder, one common seasoning in Indian foods, is the main ingredient of curry powder. High-content curcumin is mainly used in health products and pharmaceticals. For functional drinks, cookies and other foods, low-content curcumin is used as natural pigment.
It is hard for curcumin to dissolve in oil or water, which limites the application in terminal products. The researchers are focusing on the bioavailbity of high-level curcumin.
Reviews on domestic suppliers
Some domestic manufacturers can produce 10 percent water-soluble curcumin by emulsification and embedding. Industry players told the demand for water-soluble curcumin is small in China.
Henan Zhongda Biological Engineering Co., Ltd, the only one to supply curcumin conforming to FDA standards, has been offering curcumin for many years. Turmeric powder dominates domestic market. The curcumin’s bioavailbity is less than 20 percent. Water-soluble curcumin is used mostly as natural pigment in China. But for its unstablity, the usage has seen no significant increase.
Xi'an App Chem-Bio(Tech) Co., Ltd told curcumin, a new hot ingredient, is attracting more manufacturers and suppiers in China. China accounts for 15 percent of the global demand. Low-content water-soluble curcumin, launched in 2013, saw more demand in domestic market. Water-soluble curcumin gaining market acceptance include 1 percent, 10 percent and 20 percent one.
Hebei Tianxu Natural Pigment Co., Ltd told the curcumin price remained stable with 2 percent increase in H2 2014. More and more products with curcumin have been launched in foreignal market for recent years, but it lacks for recognition and acceptance in domestic market.
Domestic manufacturers need to improve competitiveness 
The global demand for high-content curcumin is no more than 1000 tons, around 10 percent of which is supplied by China.
The two large suppliers are India and China. Compared with other countries, India has advantages--the major growing region of turmeric and lower labor cost. Domestic manufacturers occupy a tiny place with different competitive products in the global market. Sabinsa, devoting itself to curcumin, told that the competiton should not limit to turmeric, the competitive power is detemined not only by hard strenth, but also by soft strenth, including the control of product stability, standardization about the operational procedures and the sense of responsibility for product quality.
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