Soup beverage market may arises “a dark horse”
date:2014-10-22
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In terms of market outlook, Qian Yi, CEO of “Shi Huatang” Beverage Company, said that the future market size should be in ¥20 billion. The reason is that take the "fear of fat, to drink Shi Huatang" as selling point, the market demands of this new soup beverage will be far more than vegetable functional drinks. In the modern society, it is not everyone "irritated" or "sleepy", but people want to enjoy the food at the same time can degreasing, keep a good figure.
“Shi Huatang” products come out less than three years, the national sales of nearly ¥200 million, Qian Yi didn't mince matters, "beverage industry generally appear ‘a dark horse’ in the 3 to 5 years, the period is coming, ‘Shi Huatang’ have a chance to become the one."
Listed in the early, “Shi Huatang” has focus on building a few model markets, then take the radiation channels expand strategy, from the origin to the surrounding, at present the first model market in Xi'an, Chongqing, Nanjing, etc. Just more than a year, “Shi Huatang” market coverage has become the first in the northwest.
They will continue to advertising in several mainstream televisions, and further promote the cooperation with dealers, Qian Yi said, to realize the goal of developing 4000 dealers by the end of this year.
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