Hershey has acquired Gold Monkey’s 80% stock rights; Chinese chocolate market can be expected.
Last December, North America's largest chocolate maker Hershey announced acquisition of local Chinese candy company, Shanghai golden monkey food co., LTD. (hereinafter referred to as the golden monkey). Recently, Hershey released the latest progress. It has now been completed the purchase and delivery for 80% stock rights of the golden monkey.

For local brands in the industry point of view, Hershey is copied Nestlé’s acquisition mode, overweight on the layout of the Chinese market. At present, foreign chocolates maker, Ferrero or Mars food, have stepped up to the overall arrangement of the Chinese market.

It is expected that the Chinese market will be global second largest market of Hershey after the acquisition of golden monkey, the net sales of about $500 million (at current exchange rates), in addition to the 50% of chocolate products, 30% of the non-chocolate candy, the remaining 20% of leisure food.

Mars food, this year, set up Asia's first flagship store of M&MS chocolate in Shanghai, hope with the help of M&MS chocolate brands to further develop the Chinese market.