After black tea introduced three years ago, Yunnan Baiyao shareholdings Co., LTD. (namely Yunnan Baiyao listed company's parent company, hereinafter referred to as Yunnan Baiyao or Baiyao holdings) to re-launched the new product, enter the fields of puer tea, jasmine tea and white tea. In the tea market is not booming at present, the expansion of the Yunnan Baiyao Expansion prospects still unknown.
 

The mid-range and high-end positioning

After introduced "Red Fortune" black tea in 2011, Yunnan Baiyao enter tea market again in August of this year, and launch puer tea "Drunk in the spring and autumn"(Zui Chunqiu), scented tea “Flowers love the world of mortals"(Hua Lian Hongchen) and white tea "The moonlight"(Dangnian de Yueguang ).

"Our focus is puer tea, not going to make very high-end, luxury puer tea, but hope it besides has certain value of collection, also suitable for public drinking." Ruan Chaoshuai, marketing director of Yunnan Baiyao Tianyi tea co., LTD. (hereinafter referred to as Tianyi tea) said to new financial journalist, the puer tea positioning in the mid-range and high-end. Tianyi tea, a wholly owned subsidiary of Baiyao holdings, with Yunnan Baiyao public companies are brothers.

There are five species of puer tea "Drunk in the spring and autumn", followed by "the same", "to have friends", "spirit", "looking back" and "bosom friend", which in addition to " the same" as the ripe tea, the rest are raw tea, its tea tree-age in the past of 30 years to 300 years, the retail price of each tea cake is about￥208 -3800 between.

“The retail price of puer tea is almost ￥40/50 each tea cakes this year, ￥200 belongs to the mid-range price in the market, unless really has distinguishing feature, or the price of tea over ￥1000, that is poor sell.”a insiders who many years engaged in the management of tea industry said. “The mid-range and high-end products, of course, its profit space better than low-end products a lot relatively."

About the sales of "drunk in the spring and autumn", Ruan Chaoshuai said, " the yield of it is not high in this year, a total raw material of 30 tons, can made into bread 780 thousand pan cakes, if it all sold out of this year, the sales revenue is about ￥70-80 millions. Now it have close to￥20 million on the market for more than a month."

A few months ago, Yunnan Baiyao listed companies has takeover the Yunnan Baiyao Qing Yitang industry co., LTD., before the acquisition, which is the sub-subsidiary of Baiyao holdings. The company to operate the "date" sanitary napkin on the cosmetic channels of listed companies after merged into system of listed company.