After black tea introduced three years ago, Yunnan Baiyao shareholdings Co., LTD. (namely Yunnan Baiyao listed company's parent company, hereinafter referred to as Yunnan Baiyao or Baiyao shareholding) to re-launched the new product, enter the fields of puer tea, jasmine tea and white tea. In the tea market is not booming at present, the expansion of the Yunnan Baiyao Expansion prospects still unknown.

The mid-range and high-end positioning

After introduced "Red Fortune" black tea in 2011, Yunnan Baiyao enter tea market again in August of this year, and launch puer tea "Drunk in the spring and autumn", scented tea “Flowers love the world of mortals" and white tea "The moonlight".

"Our focus is puer tea, not going to make very high-end, luxury puer tea, but hope it besides has certain value of collection, also suitable for public drinking." Ruan Chaoshuai, marketing director of Yunnan Baiyao Tianyi tea co., LTD. (hereinafter referred to as Tianyi tea) said to new financial journalist, the puer tea positioning in the mid-range and high-end. Tianyi tea, a wholly owned subsidiary of Baiyao shareholdings, with Yunnan Baiyao public companies are brothers.

“The retail price of puer tea is almost ￥40/50 each tea cakes this year, ￥200 belongs to the mid-range price in the market, unless really has distinguishing feature, or the price of tea over ￥1000, that is poor sell.”a insiders who many years engaged in the management of tea industry said. “The mid-range and high-end products, of course, its profit space better than low-end products a lot relatively."

Similarly, Tasly group who launched puer tea early, now, the marketing channels of its DDPuer also include super drugstores and supermarket. A lot of national chain drugstores or supermarkets have Yunnan Baiyao products, and which tea products whether or not use these channels in the future is still uncertain.