As the largest supplier of stevia, China produces 80 percent of global stevia,but has to be waiting for innovations in food & beverage sector.
Overall, the cost remains to be the first-considering factor when selecting sweeteners in China's food and beverage sector. Some large companies, such as Coca cola, Huiyuan Group, Wahaha and Red Bull, have no intensified tendency to use natural sweetener in China.
But on international market, the top 500 enterprises in the world such as Coca Cola are using steiva in their products.Hard for Steiva Producers
Some manufacturers stopped production or closed down last year, according to Herbridge Media. "There are more producers and overcapacity in the past two years, " PURCICLE told herbridge media, " We are in dilemma situation, which is one of the major problems in China's stevia sector."
1 The stevia-sourced sweetener has the similar production procedure with sugarcane-sourced sugar, but the sweetener is still classified as chemical extracts, and the export rebate rate declines to 9 percent from 13 percent.
2 Only 7 foods are allowed to use stevia as
sweetener, But 18 more foods are allowed to add Saccharin
Sodium, Acesulfame potassium and Sodium cyclamate in China. But in CAC regulation,
stevia sweetener is approved in 53 foods.
Market
Scale According to a market report by BCC
Research, stevia accounts for 14 percent of the global sweetener market,
secondary to Aspartame and sucralose. There are more fat people, and the
diabetes population is expanding and younger now. The nature sweeteners with
low calories have attracted lots of consumers, which further promotes its
application in end products. The stevia sweetener may replace 25 percent
of the global sugar consumption by 2050, said PURCICLE in H2 2013. Planting
area sharply declines The planting area of stevia declined
sharply to less than 100 000 mu in 2013, and the stevia price rose around 20
percent, according to herbridge.com. Farmers may don't have the initiative to
grow stevia in 2014. Market
trend Stevia sweetener is still for foreign
market. China
consumes a little stevia, which is dominated by small and medium enterprises in
food and beverage sector. Stevia leaf saw a higher price, but the
sweetener price has no change. With stable market, the stevia sweetener is
primarily exported to Europe, America
and Southeast Asia. China
Copyright:Herbridge Media
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