The total number of new health drinks launched was up 1500 more by 2009, especially in America, China and Japan. The number in Asia exceeds 600 and the top three countries are Chinese mainland, Japan and Taiwan China, said Liu Xiaojin, R&D Director, Hangzhou Jiuyang Douye Co., Ltd.

Among innovations of health drinks, the ones who can boost immunity or relieve fatigue are suitable for all adults, especially office workers, manual workers, employees who work overtime, athletes and sports enthusiasts. There are 24 health drinks approved for fatigue relief benefits, only 5 for fatigue relief and immunity boost benefits.

The berries used to produce health food with beauty benefits include pomegranate, blueberry, cranberry and acerola cherry. Health food with beauty benefits were launched in Japan and Korea in 2010. The berries used to produce health food with eye fatigue relief benefits include bilberry, blueberry and goji. These health food featured by lutein were launched in Ireland, Spain, China and others. The berries used in stress relief health food include blueberry, acerola cherry, pomegranate and goji. These drinks were launched in Hongkong, America and Poland in 2010. The berries used in health food for lipid management include sea buckthorn, goji, blueberry and cranberry. These products have been launched in Italy, Japan and the Philippines. 

There are many opportunities for berries in domestic food and drink industry. Players should build up brand and then rush to define product category. Only in this way can they be competitive in the market.

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