The market was not optimistic,some manufacturers exit from the market
Since 2008, the FDA officially openned the door of stevioside ,which could be used as sweeteners in food and beverage.China market
was satisfied with the prospects of stevioside.some enterprises began to speed up investment to expand the production capacity.
    However, after nearly five years of development,the spring of the whole industry still not appeared.Mintel Company predicted in 2010 and 2011 that the consumption of stevia in the EU and North American markets would achieve a 50% compound growth annual. 
    China will occupy 80% of the world stevioside export.Nevertheless, over the past two years,the expansion in North America and EU markets did not bring the development of China stevia industry.In contrast, many companies quited from the market due to the depression.
Brand development route is as the long term plan
    It is an important condition to cooperate with the international mainstream enterprises and develop new solutions.For example, Shandong Shengwang(Shandong Shengwang developped personalized sweetener product solutions for the food and beverage industry with Germany Wild Flavors ).The enterprises' brands and service development route get rid of the homogenization and cheap products to occupy market .
    Moreover,if China stevioside manufacturers can create their own laboratories and improve the management that will increase the
competitive advantage.
The glance of terminal market
    Sprite that was the famous brand of Coca Cola launched in 2012 with stevia as a sweetener.After debugging in North America and Europe,it is expected to extend with a large-scale in the summer of 2013,which will bring new opportunities for China stevia industry.
The progress in domestic brands
    The largest manufacturer Ganzhou Julong High-Tech Industrial Co., Ltd can supply various specifications of stevioside.The company increased international market expansion and developped the organic stevia project first.On January 14, 2013,it got the approval for international organic certification. In addition to,the enterprise will increase the scientific research in 2013,especially thehandling of stevioside bitterness, which will be the main strengths in the international market.
    The production and supply of stevioside needs more time to get clear in the future.At present,it is expected to be reshuffled.

Copyright:Herbridge Media