China's health food market is showing a pattern of "three parts": firstly， basing on traditional Chinese medicine theory, a medicinal plant-based products; secondly，basing on nutritional theory,which based on the resources of various nutrition supplements;thirdly，basiing on biology theory,the products that generated by biotransformation.
China health products market was full of potentiality
In China, health care has been an important element in the traditional culture. With the development of the economic and culture, the public take more attention on their health and the sense of self-care becomes more and more scientific and rational.
China nutrition and health food industry will reach￥one trillion with an average annual growth of 20%.The enterprises which the product sales revenue exceed ￥10 billion will be more than 10. New policies will focus on the production and development of high quality protein foods, dietary fiber foods and new functional health foods.
Health industry annual output reach ￥560 billion
Health has become more and more important, the growing number of consumers drive the market demand.According to herbridge media,at present,China's health industry annual output reach ￥560 billion,with the producers about 1700 and the sales enterprises about 25,000,the sales volume was more than one hundred billion in 2011,China has become an important raw materials supply and producing country for the world's health food industry.It is estimated the market scale will exceed the United States to become the first in 2015.the total market will exceed ￥450 billion in 2020.
Driven by market demand,many pharmaceutical companies have to extend the industrial chain to the field of health care products,
According to the China Health Care Association,the top ten varieties of health foods in 2010 were: calcium, fish oil, lecithin, spirulina, complex vitamins, proteins, propolis, natural vitamin E, garlic extract, ginkgo extract.
"Health Fair" disseminate scientific concept of health care
With the improvement of the domestic living standards,the pursuit of high quality of life and the scientific and reasonable health concept are driving consumers to choose health foods for self-care, Consumers will pay more attention to the safety of health products, the function demand of the health care products will be more clear.
Copyright:Herbridge Media
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