Recently, Mengniu Dairy launched a pueraria flavor of "Tian Xing” sour milk, the product is featured by "your drink partner!", designing for a variety of consumer scenarios that require drinking, such as a wide range of fun drinks and business entertainment.

According to the introduction, every 100g yogurt added not less than 80mg of pueraria powder, according to the specifications of the 200g/box, such a box of yogurt at least added 160mg of pueraria powder. According to the "Compendium of Materia Medica" records, the whole pueraria can be used anti-alcohol, pueraria and its seed are relieving alcoholism, pueraria flower has the effect of detoxification to wake up the spleen. In addition, it is worth noting that this product packaging is also very characteristic, printed with a distinctive image of the bottle, and through the cartoon characters to depict the scene of party drinking, as a way to indicate the use of the product scene, as well as drink partner properties.

At present, the terminal retail price of this new product is 6 yuan +/box, according to the different channels, the retail price of 12 boxes per box is about 80 yuan. Products have been the first in East China, South China and other markets in the supermarket, convenience stores and other offline channels and e-commerce channels on the shelves, follow-up will be extended to the national market.