Theme: Health Industry, Health Economy, Health China

Organizers：Herbridge                  

CCCMHPIE Org 

Co-Organizer: Herbalife China

City：Anandi hotel   Shanghai，China

Date: October 25th-27th, 2018

Scale：800 to 1000 participants

Supporters： CCCMHPIE Herbal Ingrdients Association

National Public Nutrition Office of China

China National Food Industry Association

National Herbal Functional Ingredients Utilization Engineering Research Center

Blueberry Club

Agenda

25th，Oct

Wecoming Speech:Zheng Qunyi,Herbalife China,President

Topic：China's health industry  internaionlaize development under the current situation

Speaker: Meng Dongping, China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)，vice president

Topic：China Economy structure analysis under the US-China trade war

Speaker: Li Gang, vice president of the Ministry of Commerce

Topic： Access management of overseas health products

Speaker：Ministry of Commerce e-commerce and Information Technology Division of China

Topic：Cross- border trade in health products

Speaker：Ministry of Commerce e-commerce and Information Technology Division of China

Topic：China health care products enterprises branding design thinking

Speaker: Hongbo Cui, Shanghai brand consultant and business innovation service agency

Topic：Herbal extraction. China's advantage. Big health industry mainstay force

Speaker：Xiaodong Yu,National Public Nutrition Improvement Project Office, Professor, Director

Topic： Observe the current layout of  China big health industry from the perspective of the next 10 years

Speaker: David Zhang , Joywin group,President,CCCMHPIE Herbal Ingrdients Association Chairman

Topic: Health products industry&  functional food industry compliance with "Healthy China Planning"

Speaker: Du He, President of nutrition Steering Committee of China Food Industry Association

Topic: food supplement and health care products to reduce the burden of medical care in China

Speaker: Mike Greene ,CRN,Senior Vice President

Topic: Health products /Dietary Supplement industry should maintain to original aspiration

Speaker: Cecily Gu,Nestle (US) Health Science CSO

Topic: How to make great progress with the millennial generation

Speaker:Queenie Sheng,VP of Nu Skin Mainland China Marketing

Topic:Technology and implementation of block chain in health food industry

Speaker: Qiliang Zhang, Tsinghua University Wudaokou Financial College / Peking University National Development Research Institute,Special lecturer

Topic: Market insight under the rise of China's new consumption

Speaker: Chen Tejun,Blueberry Club,Founder

Topic:Best practices in quality management systems for natural health products in the EU

Speaker: Michel Horn, European Health Products Manufacturers Association，President

Topic: Health products supervise in FDA

Speaker: Paul Coats,Previous Director of botanical center, US NIH Office of Dietary Supplement

Oct 26th, 2018（Morning）

Session I ：Science A

Host: Leslie Shen,Texas Tech University Health Sciences CenterInterpretation：Latest discoveries by scientists of UCLA and other renowned Universities will be intensively introduced: new ingredients, new functions, and new resources.

Topic:The role of dried plum in management of chronic diseases including osteoporosis

Speaker：Bahram Arjmandi,Florida State University

Topic：Tocotrienols in bone protection: from animals to humans

Speaker：Chwan-Li (Leslie) Shen,PhD,CCRP,Texas Tech University Health Sciences Center

Speaker：Kan He,Herbalife Global Scientist

Topic：Anti-inflammatory effects in black tea polyphenols in nutritional omics and in vivo experiments

Speaker：Simeon Li ,

Rutgers University,Visting Professor

Session II ：R&D strategy A（Brain Health）

Host: Andy Xu, Royal Society of Chemistry,FRSC

Interpretation：In China's population aging process, the industry's attention to brain health is far from enough, and the brain optimization can be done at any age. What have you missed in the development of the brain health market? PQQ, PS, Rosemary extract, Hericium erinaceus extract, Astaxanthin, Terpineol, Enzogenol .....

Speaker： The Center for Excellence in Brain Science and Intelligence Technology (CEBSIT)

Speaker：Takeshi Tabira, Juntendo University professor 

Speaker：Yonghong Yuan,Enzymecode BIotechnology Co.，Ltd,CSO

Speaker：Xi Gang,Herb origin,CEO

Topic: Improve memory health foods with TCM  w alking abroad

Speaker：Johnathan Han,Amyway R&D Director

Topic:High quality plant extracts obtained from organic phase     – Efficient and Green separation process with Evonik OSN technology

Speaker: ZongyuanZou , Engineer of Evonik Specialty Chemicals (Shanghai) Co., Ltd.

Session III: Quality control A

Host: Ma Jun,Yiling Pharm,Health industry research Center ,Dean

Interpretation：Quality is the eternal vitality of products. Quality control starts from the beginning of product design and exists in  supplier management, production process management, inspection and even in supply chain logistics.

Speaker： Peter Chang, Herbalife  Global Q&C Director

Speaker：Michael Wei,Amyway(China),

Technology and Quality Director

Topic：Ethnomedicine and modern technology helps health industry

Speaker： Yizhi Zhang,Jinhe Tibetan medicine (Shandong) Health Industry Co., Ltd. President

Topic：Quality assurance capability building in product realization process

Speaker：Sharon Fu, By-Health,Q&A Director

Topic：Health food production Quality management has no short board

Speaker： Michael Wei ,Amyway China ,Director of Technology and Quality Management

Session IV: New marketing A

Social network,O2O fusion.

Host: Chen Tejun,Blueberry Club,Founder

Interpretation：Consumption upgrades, consumer trends insights, product category predictions, combination with new retail, internet services to serve a large number of users while providing individualization...brands are accessing to new power with great imaginative space.

Topic: New media communication under scene marketing

Speaker :Jiang Sheng,Blueberry Club CEO

Topic : Marketing Initiatives of Organic Supplements in China Market  (TBC)

Speaker： Victor Miao，Garden of Life，Marketing Director

Topic：Marketing health products under the new retail scene and Marketing opportunity

Speaker：Rui Li ,Yiling Pharm,E-Commerce Channel ,General Manager

Speaker:Fiona Wu,Tencent heealth industry Director

Speaker :Tmall new product innovation center, Diretor

Speaker :Zhang rui,Xinkong International CMO

Oct 26th, 2018（Afternoon）

Breaking and standing of China herba lingredients

Host:：David Zhang , Joywin group,President，CCCMHPIE Herbal Ingrdients Association Chairman

Interpretation：A wider range of applications of natural functional ingredients requires evidence, and many functional ingredients are named for their functions, Focusing on efficacy, research, data support. To make up for this lesson, we still need to examine: how to turn around in the future.

Lecture section:

Representative presentation of research and development Herbal ingredients Company

Interview：

How is the future of herbal ingredients companies going?

Host:Gloria Zhang,Herbridge,General Manager

Interview Guests：David Zhang,Yanmei Li,David Zhang(2),River Huang,Yongfu Xie,Hongjian Yu,Qingguo Lu,Liping Zhu.

Topic 1: What is the ability cut off  by foreign trade to local companies in the past 30 years?

Topic 2: Where are the “gap”between local Suppliers and international companies?

Topic 3: Internal and external problems in the plant extract industry

Topic 4: Opportunities in the Plant Extract Industry

Topic 5: The road to upgrading and transformation in the plant extract industry

Session II :R&D strategy B（Weight Management）

Host: Chen li ，Besunyoung，Producty Director

Interpretation：The homogenization of weight-loss products in China market; the lacking of healthy weight-loss products giants that match the major obesity country; China's current weight-loss market structure; scientific and empirical level R&D upgrade of weight control products. It's time to discuss!

Speaker :Harry Lee Greene, MD

Emeritus Professor Vanderbilt Medical Center

Nashville, Tennessee

Topic: Weight loss product research and develop

Speaker：Minliang Zou ,Besunyoung R&D Director

Speaker:Yu Zhong,Yunnan Tianbaohua Biotech Inc  General Managert

Speaker：Xinliang Mao, Marykay China,Senior Scientist

Topic：Apple polyphenols, fucoxanthin and astaxanthin, your weight control solution provider

Speaker：Yanmei Li,BGG,General Managert

Topic：From cell research to human clinical, weight loss and lipid reduction can be accurate

Speaker：Chunhua Sun,Lonrich, Chief Health Research and Development Department

Topic：Sports nutrition research and development and consumer experience

Speaker：Min Gui, Brightdairy Nutrition& Health Research Center, Dairy Research Institute, Director

Interview：Wangning Sports APP Keep CEO

         Decathlon，Sports nutrition food Purchasing，Director

Session III: Quality Control  B

Host: Jeanne Li , Herbalife Q&A Director

Interpretation：From the perspective of consumers, quality control has a veto, and any quality-related issues are of zero tolerance. Discover the quality control of outstanding companies.

Topic: Experience sharing of safety risk management in the whole industry chain based on 100-1=0

Speaker：David Li, Infinitus China,Products Supply and Quality assurance Director

Speaker：Nestle/Garden of Life  ,Q&A Director

Speaker：Jenny Ju, Nuskin,CS Q&A Director

Topic：

Strengthening research on medicinal herb agriculture,Improve the quality of TCM

Speaker：Teric Li,Amyway China, Senior Manager of Technology Development

New Power" Participates in Enterprise Innovation Roadshow

Session IV: New marketing B

New drug store —Professionalization

Host: Lei Ni, Vital Deputy General Manager

Interpretation：Build sales scenario, increase customer stickiness, people-oriented, and chain drug store Cluster improving, How to apply pharmacy marketing methods to gain more popularity in consumers? Return to health management or boldly imagine about promoting household consumption? Anything could be possible.

Speaker：Xiao wenbin，Jiangzhong group OTC line General Manager

Speaker：Sunxinglin,Infinitus,OTC market Director

Speaker： Lao Baixing Chain Drug store,

Speaker：yixintang  Chain Drug store

Interview: Is the channel king or the product king?

Host：Tony Hu,Herbridge, Associate editor

Interview guests:

Eric Hua

Wenbin Xiao,

Xinglin Su

Special topic: Functional Food A

Host: Chloe Ren,,Herbridge , Chief content officer;

Interpretation：The limited 27 health claims of health products and strictly regulated food for special medical purposes make enterprises feel that innovative export is so difficult, while functional food seems to be the brightest future. What are the categories that are already available on retail shelves?

Speaker: Academician Sun Dongxiao, New Zealand Academy of Food Science and Technology, Chairman of the International Council on Agricultural Engineering and Biosystems Functional Health Food Platform Speaker: R & D director of Liu Wenjun group

Speaker:Liu Wenjun,Jiangzhong Group Director of R&D;

Speaker:Frank Li, Foodaily content director

Session III: R&D strategy C（Anti-aging）

Host: Yu Xiaoyun,

Joincare Research Institute,Dean

Interpretation：China consumers’ living standards have greatly improved, and their focus on anti-aging has reached an unprecedented level. Women's health is specially listed in China’s 2030 National Plan issued by the government. How to develop natural and healthy anti-aging products for targeted consumers in Women's anti-aging market?

Speaker：Douglas Stevenson, (Nu Skin Global), Director of Nu Skin R&D Chemistry & China

Topic: Omega-7, the next global nutrient

Speaker:Murong Yuan,Puredia,CEO

Topic：New consumers, new thinkingway, R&D boosts new development

Speaker：Zhang Wei, Baihe Bio, R&D Director

Topic：Ladies anti-aging and nourishing under the theory of Traditional Chinese Medicine

Speakr: Yu Xiaoyun,Joincare Research Institute,Dean

Session III：Quality control C

OEM& 1-Stop Service:

Host: Wang Lina, Baihe Bio,Vice President

Interpretation：In the next decade, China's health products industry will become more and more specialized and efficient from product development to the finished products. Excellent OEM companies with a reasonable division of labor, and mature enterprises with one-stop service will be the winners on the market.

Topic：Smart producing support Smart nutrition

Speaker：Wang Lina, Baihe Bio,Vice President ,

Speaker: Heyu Li, Ubasio Biotechnology Group

Speaker: Ningbo Jildian

Session IV: New marketing C

New Direct Selling_—Nyoung

Host: Lynn Zhao,

Nuskin China  R&D Director

Interpretation：New era, new retail, new consumption promotion, new direct sales. In the new era of socialization becoming personalized and mobile, new direct sales is boosting the vitality of the industry, re-engineering the development model of the industry with the association of “people, goods and scenes”.

Speaker ：Marketing Director of health care department, Nestle

Topic：New challenges, new era, how marketing stands out

Speaker: Hao Weiguo, Northern continent product planning director

Speaker: perfect intestinal flora and health management department

Speaker: Marketing Director, Herbalife

Special topic:Functional Food B

Host:Wang Hesong, Committee of health care consultation,China health care association,vice chairman

Interpretation：“Stepping into the old age”, Japan is advanced in functional food market and R&D in this field is encouraged. This has benefit many local consumers, making Japan the country with the world's longest life expectancy. How do the widely-available functional foods benefit the consumers? Also lets see some of China functional foods giants.

Speaker：Takafumi Murao， House Japan，R&D,Manager

Speaker：Prvious POLA, R&D Director

Topic:Licorice products are applied in the food industry 2.0 era

Speaker：Qinghai Province Qinghai Lake Pharmaceutical Co., Ltd，Deputy general manager，Luo Shilin

 Speaker： Kohji Yamaguchi

FANCL Corporation ，Excutive Officer

Topic: Health food development opportunities and overseas market reference

Speaker：Wang Hesong, Committee of health care consultation,China health care association,vice chairman

Session IV: R&D strategy D（Cardiovascular Health）

Prophylaxis of chronic diseases

Host:Ouyang Daofu,

Perfect China,R&D,Director

Interpretation：Nearly all international pharmaceutical giants have their “blockbuster” drugs in the field of cardiovascular disease. The expensive medical burden has already become the consensus of the industry. However, cardiovascular disease can be prevented from the beginning. Let’s bring the knowledge of preventing diseases to the consumers.

Speaker：katarzyna.maresz,International Science and Foundation,Chairman

ChairmanSpeaker：Liu Yan,Herbalife,Department of Scientific Affairs

Speaker：Milo Shen,LycoRed China,Business Director

Topic: The fourth generation of super folic acid - Quatrefolic, the precise nutrition at the beginning of life

Speaker：Terry Li,Gnosis Shanghai,Business Manager

Speaker：HEC Industry  R&D Director

Herbal and functional industry  new highland of the value

Host：Yu Zhibin,CCCMHPIE,TCM Dean

Interpretation：Under the opportunity of the big health industry, how can the ingredients enterprises upgrade the value in the health industry chain?Supply chain, and the advanced production lines and the mature production management planting production enterprises will give speeches.

Interview：

Industrial chain symbiosis, the mutual love of suppliers and buyers.

Host:Gloria Zhang,Herbridge,General Manager

Topic 1: Purchasing, quality first or cost first?

Topic 2: Continue to adhere to the capacity model or multidimensional upgrade?

Topic 3: Repositioning of herbal ingredients Applications

Topic 4: Sustainable use of resources

Topic 5: Industrial Chain Value of Herbal Functional Ingredients

Session IV: New marketing D

Wechat business 2.0 era,

TV shopping in China

Host：Niu Weiqiang Selected&Fashion TV shoping Senior vice president

Interpretation：Wechat business has become an unstoppable new channel for health product sales. The introduction of the new regulations for Wechat business has ended the trend of barbaric growth, and the era of Wechat business evolution has begun. There are also new Internet sales platforms and tools emerging and we all need to keep up with the times...

Speaker：Niu Weiqiang Selected&Fashion TV shoping Senior vice president

Speaker：Xue An, Beijing Zhongke Resources Co., Ltd., CEO

Topic: Brand wins, content is king.

Speaker: Xie Lingdan.,Blueberry  club Co- founder

Topic: Shaking voice Plantform marketing strategy

Speaker: Johnson Chen, senior service provider,Douyin new media expert.

Speaker: Gao Yuan Jun, vice president of focus brand management.

Special Show:

Global Top Products Show |