The belated “618” shopping festival e-commerce giants battle report! These health products brands’ selling went wild.

On June 18th, Jingdong took the lead in issuing the first-hour medical and health category report.

During In the first hour of June 18th, many pharmaceutical and health brand were happy to see their rocketing sales figures. Among them, the sales revenue of Johnson & Johnson exceeded 10 million yuan.

In the meantime, nutrition and health products category saw an increase of over 60% compared with the previous hour, and By-health's protein powder sales exceeded 80,000 barrels.

The transaction volume of the bird's nest category and the Sanchi category increased by more than 90% respectively during the first hour of the day.Both Tongrentang Reishi Spore Powder and Dong-E E-jiao Peach Blossom Beauty series achieved sales of over one million yuan in less than 10 minutes from zero o’clock. The sales revenue of Yuwell oxygen generator exceeded 4.1 million yuan, and the sales volume of Omron sphygmomanometer exceeded 20,000 sets.

Tmall, on June 21, announced the “618” Tmall International Ultimate Battle Report.

In this online-shopping campaign, Tmall received more than 70% of total cross-border import e-commerce orders in China, maintaining a three-digit growth both online and offline.

Japan, the United States, and South Korea have become the top three countries most popular for cross-border online shopping.

The top ten cities of imported goods purchasing are Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Chengdu, Wuhan, Nanjing, Chongqing and Suzhou.

It is worth noting that in Tmall International “618” Festival, more than half of the consumers were post-90s, and post-95s accounted for 30%.

Back to the health products sector, Swisse, Move Free and POLA are the top three brands, while BLACKMORES and GNC ranked the fourth and the fifth respectively.