In the Chinese market, Vitasoy Group has many series of products such as Vitasoy Series, Plant Sunshine Series, Health+ Series, Vita Series, and Vita Hongkong Style Series. In addition to the continued popularity of Vita Lemon Tea, Vitasoy officially launched the Sugarless Tea Series in Mainland China this year, with two flavors—Green Tea and Dark Rice Tea.
Vitasoy Sugar-free tea has been launched in Chinese Mainland, priced at 6.5 yuan/ bottle.
Vitasoy launched a sugarless version of its new product in as early as 2016 into the Hong Kong market, and gradually increased its flavors to four: chrysanthemum, scented tea, green tea, and black rice. It was the first time that green tea and black rice flavors were introduced into the Chinese market.
At present, sugar-free tea products can be found in convenience stores in Shanghai, priced at 6.5 yuan per bottle (500 milliliters).
On the packaging, Vitasoy's LOGO and “sugar-free” signs are obvious, and the selling points “0 sucrose, 0 heat, low temperature cold soak extraction” are also highlighted.
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