Marriage ofGlobal and Jamieson promotes a younger health care market?

 
Jamieson, a Canadian health care brand recently goes online inGlobal for the purpose of expanding mobile e-commerce market in Chinese mainland.
According to reports, based on the market characteristics that customer base of mobile terminal tends to be younger, Jamieson will make use of the advantage of Global, expand the e-commerce market in mainland China through the "mobile social + convergence marketing" mode, and provide domestic consumers with nutritional health products originating in Canada, including grape seed concentrated compound tablets, orange-flavored Vitamin C chewable tablets, vitamin B group B50 and other hot products.
According to the person in charge of Jamieson, the socialnomics represents an important direction of future business development, and everyone can be not only a brand consumer, but also a brand communicator. These characteristics are consistent with Jamieson’s demands for advancing towards the mobile terminal.
As indicated byGlobal, from the beginning of 2016, social community-based e-commerce has formed the word of mouth marketing via the integration of friend circle, and the communities sharing the common consumption characteristics and habits have become the mainstream of marketing. Under this circumstance,Global can ultimately realize the double promotion of brand public praise and market sales through the utilization of its own mobile social features, provision of assistance to Jamieson in the promotion of mutual trust between consumers and brand, and elevation of user stickiness.