Herbridge, 12 Oct. 2012_The global stevia market remained stable until Europe permitted to trade stevia. The permit attracted too many speculators. They opened new factory or expanded production to grab opportunity. At that time, plenty of stevia manufacturers emerged in China.
After two years, stevia manufacturers are experiencing unprecedented challenges such as fierce competition, saturated market and fund shortage.
Some manufacturers，who can’t keep production, had to unload stevia in stock in H2 2012. Tons of stevia are sold at a price less than market price, which largely affected other manufacturers. Steiva prices drop again and again, and close to the production cost. There is no profit for stevia production, which leads to a withdraw storm in China--60 to 70 pecent manufacturers withdraw from the stevia market. The remaining manufacturers are building brands to overcome the challenges.
The planting area declined by 50 percent, but the leaf still has very little demand. “Many manufacturers expanded blindly, producing plenty of stevia which can be consumed for two years.” said a manager from Zhucheng Haotian Pharmaceutical Co., Ltd. ”It’s predicted that the stevia market could not recover until 2014. But now the downward tendency may continue in China.”
Copyright：Herbridge Media
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