As there’s a worldwide demand for natural pigments and consumers have recognized and accepted natural pigments, the sales growth rate of natural pigments, as found out by Herbridge Media, has risen in US and EU markets despite of the economic crisis. These two markets have strong demands for natural pigments.

Unlike producers of herbal plant extracts, natural pigment producers in China extract pigments from some particular vegetables and food by using some extraction, membrane separation and supercritical technologies, etc., to allow natural pigments to keep their inherent natural and healthy attributes. However, Chinese natural pigment suppliers have taken infrequent steps toward international promotion, and have rarely tried to carry out brand creation and professional promotion for their products. They still sell their products as suppliers of common raw material, and it is hard for them to access to high-end markets.

Brassica Oleraea var. Capiata L Red is a natural edible pigment extracted from Brassica Oleraea var. Capiata L, a plant of Cruciferae. Such pigment is a mix of multiple anthocyanin ingredients. It contains flavone, tannin, and other ingredients. Well soluble, and free of peculiar smell, it is mostly used to prepare wine, beverage, and fruit juice, etc.

As one of the leading suppliers and producers, China enjoys advantages in respect of output and technology of raw materials of this pigment. But China has insufficient research data which are relatively authoritative, and conducts fewer researches on formulas used in downstream food. At the same time, Chinese enterprises have seldom supplied their products with an international brand. Now their products are just supplied to international firms as common raw materials of pigment. According to knowledge of Herbridge Media, fresh Brassica Oleraea var. Capiata L Red comes out in March-June every year. Current market price of Brassica Oleraea var. Capiata L Red is stable. Now it is the prime time for international customers to purchase.
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