Herbridge, 15 June 2011_These three trends, found at China Anti-oxidant Berry & Super Fruit Industry Conference 2011, could impact product development and sales in the anti-oxidant space in China.
Super fruits can be developed into nutritional supplements such as lycopean. As the rate of cancer patients and subhealthy consumers rises, lycopean is seeing a promising future for its powerful antioxidant and health benefits in China.
Fruit products in high concentration, namely juice, dried fruits and jams, offer an option for health conscious consumers. As snackable foods with healthy properties, dried foods attract many white-collar consumers in China.
Super fruits-based ingredients are added in food to attract consumers. With its natural safe healthy benefits, fruit extract is ideal for food manufacturers to create novel options for health conscious consumers. COFCO selected good ingredients and created high-profile Lohas serial products to meet consumers' requirements.
Copyright: www.herbridge.com
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