Stevia Special Report in China
date：2010-06-18
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Herbridge,18 June 2010-Stevia become a hot product in recent years.According to herbridge.com,two stevia companies ranked the top ten in terms of export value in China herbal industry.With improved technology,domestic stevioside manufacturers are striving to gain international certifications and thus supply stevia products worldwide.
There has been a great deal of excitement about stevia and its high purity component Reb A since the US Food and Drug Administration said it considers the zero-calorie, natural sweetener to be GRAS (generally recognized as safe) in December 2008. This was followed by a positive opinion from EFSA on the safety of stevia in April of this year. Final EU approval is expected next year. Purcircle and GLG are making effort to explore international market.Enterprises in China face many challenges.
Zhengchao,general manager,Shandong Huaxian Stevia Co.,Ltd said,"Huaxian has devoted to stevia extracts for 25 years.With global demand increasing,stevia companies ultimately see opportunies."He added,Huaxian has about 20 million mu of stevia planting areas.There are more and more manufacturers to supply stevioside in China.Generally,the supply will not exceed the demand in short term.The overall market for stevia is stable presently.Although stevia is gaining much attention worldwide,it is just in development phase."
Zheng said,Without a doubt,stevia has significant market potential.China will become the greatest market rather than US and Europe.He predicted,"The demand for stevia will reach around 400 tons in recent years in China.Moreover,the demand will surge in 3-5 years later.Which will result in development of the industrial chain such as stevia plantation,emerging novel herbal companies,prosperity of food sector."
In order to ensure the sustainable development of the stevia industry,he noted,"In addition to standardizing trade self-management actions, promoting enterprises' equal competition,enterprises mustn't make exaggerated claims."
There has been a great deal of excitement about stevia and its high purity component Reb A since the US Food and Drug Administration said it considers the zero-calorie, natural sweetener to be GRAS (generally recognized as safe) in December 2008. This was followed by a positive opinion from EFSA on the safety of stevia in April of this year. Final EU approval is expected next year. Purcircle and GLG are making effort to explore international market.Enterprises in China face many challenges.
Zhengchao,general manager,Shandong Huaxian Stevia Co.,Ltd said,"Huaxian has devoted to stevia extracts for 25 years.With global demand increasing,stevia companies ultimately see opportunies."He added,Huaxian has about 20 million mu of stevia planting areas.There are more and more manufacturers to supply stevioside in China.Generally,the supply will not exceed the demand in short term.The overall market for stevia is stable presently.Although stevia is gaining much attention worldwide,it is just in development phase."
Zheng said,Without a doubt,stevia has significant market potential.China will become the greatest market rather than US and Europe.He predicted,"The demand for stevia will reach around 400 tons in recent years in China.Moreover,the demand will surge in 3-5 years later.Which will result in development of the industrial chain such as stevia plantation,emerging novel herbal companies,prosperity of food sector."
In order to ensure the sustainable development of the stevia industry,he noted,"In addition to standardizing trade self-management actions, promoting enterprises' equal competition,enterprises mustn't make exaggerated claims."
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