China health food marketing snapshot
date：2010-02-26
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Keyword：
It is monitored that single-brand products increased in 2009.Single- brand products are forcast to see a strong growth in 2010.First of all,China health market has synchronized with the world.Almost all mature varieties in the international market are sold in China.Second,single product such as Omerga-3,DHA,vitanmins can not meet the health demands.In addition, manufacturers pay more and more attention to brand and reputation,preferring to head for seriation,branding.Moreover,product serration help to strengthen existing partnerships.
Currently,health food is mainly sold through drugstore.Brand chain shop is not the mainstream marketing channel.Because that needs a large sum of money and has no immediate economic benefits.
However,more and more enterprises recognize the benefits of brand chain management.According to Shuzhengkangxun monitor,Tong Ren Tang,Wang's Bee Garden are the representative enterprises significantly increasing chain stores.Some manufacturers such as Yisheng Kang began brand chain management.Opening brand chain shops is expected to become the attractive target in 2010.
Both transantional enterprises and large domestic pharmarcetical manufacturers look to enter China health food market.The representative domestic enterprises are Revised Pharma,Harbin Pharmaceutical Group,Jiangshan Pharma,Minsheng Pharma.
Currently,health food is mainly sold through drugstore.Brand chain shop is not the mainstream marketing channel.Because that needs a large sum of money and has no immediate economic benefits.
However,more and more enterprises recognize the benefits of brand chain management.According to Shuzhengkangxun monitor,Tong Ren Tang,Wang's Bee Garden are the representative enterprises significantly increasing chain stores.Some manufacturers such as Yisheng Kang began brand chain management.Opening brand chain shops is expected to become the attractive target in 2010.
Both transantional enterprises and large domestic pharmarcetical manufacturers look to enter China health food market.The representative domestic enterprises are Revised Pharma,Harbin Pharmaceutical Group,Jiangshan Pharma,Minsheng Pharma.
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