China cosmeceutical market is booming
date：2010-02-24
browse：（426）
Keyword：
The cosmeceutical is an emerging sector in cosmetics with 10%-20% annual growth rate in recent years.The turnover of cosmetics is expected to be around RMB12bn,of which the cosmeceutical sales is forcast to be RMB48bn.
Although it is a potential market, there is no big home brand in China.The domestic cosmeceutical market has been dominated by Avene, Vichy and La Roche-Posay,accouting for 60%.One of the key reasons for this is the fact that the production and sales for the cosmeceutical sector sees poor general environment.In addition,comsumers are not well educated about the cosmeceutical.
It is the fact that there is no single company dominating the market that provides opportunies for manufacturers.It is recorded that both large cosmetics companies and drug manufacturing enterprises are looking to enter this potentially lucrative market.e.g. Jahwa, Shiseido,Guangzhou Chenliji Pharm and Mayinglong Pharm.Which is also encouraged by tremendous profit growth demand,especially for domestic pharmceutical enterprises.
It is relatively easy for drug companies to involve in the cosmeceutical sector.Meanwhile,the cosmeceutical market is much simplier compared to the chaotic health food market in China.Moreover,the new medical reform drives many enterprises to operate pluralistic development,looking for the new profit growth spot.Therefore,the cosmeceutical market becomes a key target.In addition,the new medical reform prompts retail drug stores to target the cosmeceutical.Which objectively provides marketing channel for the cosmeceutical companies.
Although it is a potential market, there is no big home brand in China.The domestic cosmeceutical market has been dominated by Avene, Vichy and La Roche-Posay,accouting for 60%.One of the key reasons for this is the fact that the production and sales for the cosmeceutical sector sees poor general environment.In addition,comsumers are not well educated about the cosmeceutical.
It is the fact that there is no single company dominating the market that provides opportunies for manufacturers.It is recorded that both large cosmetics companies and drug manufacturing enterprises are looking to enter this potentially lucrative market.e.g. Jahwa, Shiseido,Guangzhou Chenliji Pharm and Mayinglong Pharm.Which is also encouraged by tremendous profit growth demand,especially for domestic pharmceutical enterprises.
It is relatively easy for drug companies to involve in the cosmeceutical sector.Meanwhile,the cosmeceutical market is much simplier compared to the chaotic health food market in China.Moreover,the new medical reform drives many enterprises to operate pluralistic development,looking for the new profit growth spot.Therefore,the cosmeceutical market becomes a key target.In addition,the new medical reform prompts retail drug stores to target the cosmeceutical.Which objectively provides marketing channel for the cosmeceutical companies.
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