On April 27, Xiwang Food announced 2018 results.

Xiwang Food 2018 revenue 5.85 billion, an increase of 4% year earlier, net profit of 470 million, an increase of 36.5%.Among them, sports nutrition and weight management related to the "nutritional supplements", operating income of 2.96 billion, revenue accounted for 50.7%, contributing gross margin 1.27 billion yuan, much higher than the vegetable oil business.

The company said that after the successful acquisition of Kerr, the company, on the one hand, through the North American team full incentive to maintain the steady growth of the North American market, on the other hand, with Xiwang in the Chinese market has the advantages of channels, management experience, brand and so on, through online and offline integration, efficient publicity and promotion and other models to promote the development The bigger and stronger Chinese market is bound to further consolidate Kerr's leading position in global sports nutrition.

It is reported that the company's sports nutrition products mainly include MuscleTech, Six Star, Mission1, Epiq, Strong Girl, True Grit, Fuel:one and other 7 brands, weight management products mainly include Hydroxycut, Purely Inspired, Xenadrine and Nature's food and other 4 brands.

The 2019 China market focus on tasks:

1, Product R&D, optimize product structure, create star product, expand non-protein products, R&D professional competitive products, through the product partition to create a market segment.

2, Online channel construction, continue to strengthen the offensive, expand the leading position.

3, Offline channel construction, continue to cultivate vertical fitness crowd, increase market education efforts, enhance consumer loyalty and reputation.

4, In the brand promotion, 2019 will form a new media content promotion team, in Weibo/WeChat continuous production of content, the formation of KOL communication system, brand communication and product promotion every time to achieve tens of millions of transmission, improve the speed of brand communication, improve the industry leader.