There are two lists of probiotics management in China. The first lists food-use bacteria that are specified to the species, while the second lists bacteria usable for infants and young children. The strains listed under the species are more detailed and safer. If only the species is mentioned, its efficacy cannot be explained. It must be specified to the certain “strain.”
A large amount of scientific research supports the probiotic industry, mainly focused on the new functions and effects of probiotics. Scientific selection of probiotics requires a variety of experiments and clinical trials to demonstrate effectiveness and safety and, in particular, detailed stability data is required.
Three sectors of major distribution channels for probiotics
The first is the OTC sector, which is dominated by “Of mum.” Sales are good in the medical channel, with 600-700 million packets sold a year.
The second is the health-food sector. The leading company is “Biostime,” which sells about 150 million packets and makes ¥800 million in revenue a year.
The third is the food sector. There is no big brand currently, but it is much larger than OTC and health food in terms of market size.
What is the probiotics market like?
Probiotics is the fastest-growing section in dietary supplements. Largest growth is in North America, followed by the Asia-Pacific region, where new products of probiotics have topped the list, accounting for 35 percent.
Probiotics market share in 2021 is predicted to growth 23 percent in China, 57 percent in North America and 46 percent in Australia. Most of them are actually sold to China.
The probiotics market is expected to reach ¥100 billion within five years. Euromonitor International data shows that probiotics products (including probiotic supplements and probiotic yogurt) created a global market worth approximately $36 billion in 2017. China has a probiotics product market (including probiotic supplements and probiotic yogurt) of around ¥45.5 billion, which is expected to achieve ¥89.6 billion by 2022.
With the rapid development of society and huge benefits brought by probiotics products, the market is mixed with good and bad products. Misleading advertising may also confuse consumers. It is necessary to further strengthen market supervision, intensify legislative system, standardize management, and guide in a correct and scientific way.
- White Paper on Bone and Joint Health of Chinese Consumers 2020
- Yili Dairy launched high-protein yogurt, focusing on sport people
- Sinopharm Xingsha launched the Japan's Champion probiotics
- China has introduced its first policy to support the industrial hemp industry
- Beyond Meat became the first overseas Artificial Meat company to set up a factory in China
- Nongfu Spring's market value exceeded HK $370 billion on its first day
- German infant nutrition brand Amykon launched two probiotics in China
- The revenue of Besunyoung in the first half year is about 610 million yuan
- Jellly candy and powder included in the health food filing dosage form in China
- H&H Group net profit increased by 9% for the first half of year