Japan Health Food Markets Classified on the Basis of Functional Claim
date:2017-01-04
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Japan Health Food Markets Classified on the Basis of Functional Claim, the Market Size of Intestinal Tract Regulation and Obesity Prevention and Oral Health are Expanding
Japan health industry professional media ‘Health Industry Magazine’ released investigation of Japan health food markets classified in accordance with raw materials, and released the data of the size of the top 15 markets with different functional claims, such as “regulation of intestinal tract · intestinal environment”, etc.
The market of ‘regulation of intestinal tract · intestinal environment’ ranking first by size increased greatly in comparison to the last year, reaching JPY550 billion. The market of ‘obesity prevention · losing weight’, ‘improvement of looks · skin care’ and ‘decayed tooth · oral cavity’ also saw a rapid growth.
However, the market of ‘joint · preventing inflammation’ and ‘vigor · nourishing the body’ didn’t see an obvious growth.
In 2015, the market of ‘regulation of intestinal tract · intestinal environment’, which ranked first in the market classified on the basis of functional claim, reached JPY550 billion. What promoted the market development were the relevant products (including processed food) of lactic acid bacteria and Bifidobacterium. Especially, the market of lactic acid bacteria has formed the size of JPY510 billion. Consumers’ awareness of intestinal health has improved and lactic acid bacteria has become easily bought and eaten, and its relevant commodities have also become the driving force of the entire market of health food.
The market ranked second was ‘overall body balance’, including green juice, plant fermentation extract (enzyme), nucleic acid, vitamin, healthy vinegar, etc. Benefiting from the expansion of the tourists’ “explosive shopping” market since 2014, the market of ‘body balance’ has maintained a rapid growth and reached JPY317 billion.
Both the market of ‘obesity prevention· losing weight’, which ranked third with JPY160 billion, and ‘improvement of looks · skin care’, which ranked fourth with JPY146 billion, have seen a remarkable growth compared to the last year.
The market of ‘decayed tooth · oral cavity’ also increased greatly, ranking 13th with JPY35 billion. For the sake of preventing consumers’ oral problems, there is increasing food favorable for oral health in the market. Besides the special protective food, the requirement for tablet products based on plant extract is also increasing, which is inseparable from the formative market education of the huge impact the oral health has on people’s physical health.
However, the market of ‘joint · preventing inflammation’ and ‘vigor · nourishing the body’ didn’t see an obvious growth, maintaining basically the same as that of the last year.
 
No.1  ‘regulation of intestinal tract · intestinal environment’
Market size: JPY550 billion
Principal raw materials: lactic acid bacteria, Bifidobacterium, etc.
No.2  ‘overall body balance’
Market size: JPY317 billion
Principal raw materials: green juice, enzymes, vitamin, black vinegar, nucleic acid, etc.
No.3 ‘obesity prevention · losing weight’
Market size: JPY160 billion
Principal raw materials: meal substitutes, herb, partial amino acid, etc.
No.4 ‘improvement of looks · skin care’
Market size: JPY146 billion
Principal raw materials: collagen, placenta extract, hyaluronic acid, royal jelly, etc.
No.5: ‘joint ·preventing inflammation’
Market size: JPY76 billion
Principal raw materials: glucosamine, chondroitin sulfate, MSM, type-II collagen, proteoglycan, etc.
No.6  ‘improvement of blood flow’
Market size: JPY60 billion
Principal raw materials: ginger, onion, natto, earthworm kinase, etc.
No.7  ‘eye health’
Market size: JPY59 billion
Principal raw materials: blueberry, lutein, etc.
No.8  ‘vigor · nourishing the body’
Market size: JPY50 billion
Principal raw materials: Lepidium meyenii, allicin, soft-shelled turtle, etc.
No. 9  ‘diabetes prevention · blood glucose level’
Market size: JPY49.5 billion
Principal raw materials: Salacia chinensis, guava leaf, resistant dextrin, etc.
No.10  ‘immunization’
Market size: JPY47 billion
Principal raw materials: mushrooms, bee glue, brown seaweed, etc.
No.11  ‘exercise · muscular strength’
Market size: JPY41 billion
Principal raw materials: albumen powder, partial amino acid
No.12 ‘liver function’
Market size: JPY40 billion
Principal raw materials: turmeric, ornithine, liver of pig, etc.
No.13  ‘decayed tooth · oral health’
Market size: JPY35 billion
Principal raw materials: xylitol, etc.
No.14  ‘brain health · mental health · sleep’
Market size: JPY26 billion
Principal raw materials: ginkgo leaf, PS, GABA, theanine, etc,
No.15  ‘blood pressure’
Market size: JPY22 billion
Principal raw materials: oligopeptide, etc.
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