Published by Beijing Daily: the 2017 Top Health Industry Trends and Issues released by PWC a few days ago showed that, in the comprehensive health and relevant industries, the China market is a Blue Ocean Market, which is still small in comparison to the global market size of USD1,490 billion; however, the China market has been increasing rapidly at annual double-digit growth in recent years, and the market size is estimated to reach USD80 billion in 2020.

Nutriology is becoming increasingly important in the field of comprehensive industry. At present, health food consumption of the China market has reached RMB29 billion annually. Data further shows that, China consumers are willing to pay 30% of product premium or even higher for healthier and superior food. However, merely claiming that the product is a “healthy food” cannot attract consumers, and China consumers are more likely to trust manufacturers’ qualification and the products of big brands.

On the other hand, many problems exist in the traditional health-seeking and medical payment process of domestic hospitals, such as the complicated payment links, slow payment speed, etc. In recent years, people have been exploring optimum proposals for the medical payment system, and the new modes of payment represented by mobile payment, hospital patient ID card and social security IC card have emerged as the times require. But the appearance of these new modes of payment is also accompanied by several problems. For example, lacking the overall planning and coordination mechanism of the cross-hospital payment system, “one card for one hospital” brought patients inconvenience when seeking medical advice; the coexistence of multiple payment modes in one hospital caused pressure for information integration and system coordination; besides, the independent construction of the third-party payment platform in cooperation with the hospitals lacks of unified management, showing security risks.