TCM Conceptual Brand “Naturone” Unveiled by By-health
date:2015-03-09
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Traditional Chinese medicine available in the past, while the innovative Naturone at present. As By-health, leader of the dietary nutrition addictive industry, unveils its TCM conceptual brand “Naturone”, it stirs up the discussion among industrial insiders. Will it stir up the peaceful domestic TCM health care product market? Is it a new start of industrial shuffle? As an insider, the author steps to the enterprise frontier to reveal the Naturone brand of By-health.
 
Four Obstacles for TCM's Going outside
 
Stewing in jars with pungent smells is the stereotype of TCM in our minds. According to the recent study by the author, most TCM opponents focus on four issues, difficulty to tell the true drugs from the fake ones; excessive content of heavy metal; unclear effective components; and difficulty in taking. These are also the obstacles hindering the further development of domestic health industry and the success of going outside.
 
Disadvantage I: fake drugs
Estimated conservatively, there’re at least 20% fake drugs on the existing TCM market, said an anonymous industrial insider. With cubilose as an example, while the selling amount is far more than produced, many operators are making exorbitant profits due to the consumers’ inability to tell the true ones. The saying goes that “TCM is ruined by the drugs” because there’re so many fake drugs revealed like fake caterpillar fungi and fake gastrodia elata.
 
Disadvantage II: excessive content of heavy metal
The frequently occurring events of excessive content of heavy metal also hinder the development of the TCM industry. In 2013, a TCM product by an old brand was reported for two events of “excessive content of mercury”, which was ordered by Hong Kong Department of Health to be recalled. Chinese Pharmacopedia Commission clearly specifies that mercury content for herbal drugs, except mineral substances, animal and marine substances, shall never exceed 1mg/kg. However, the deterioration of planting environment and smoking process with sulfur have resulted in the industrial issue of excessive content of heavy metal.
 
Disadvantage III: unclear effective ingredient
Headlines such as “TCM in or out Europe?” frequently show up in mainstream media in Europe, which also stirs up domestic discussion on the standardization of TCM.
To date, the lack of standard for TCM has long been the obstacle hindering the development of the industry. Unclear compounding ingredients and effective ingredients in TCM have brought huge difficulties in studying the mechanism of the prescription. Meanwhile, the effect, toxicology and preparations all lag behind the modern chemical medicines, which greatly set back consumers both at home and abroad.
 
Disadvantage IV: difficult taking
Medical insiders believe the complicated taking of TCM shall be improved in terms of its preparations and taking means. As traditionally 8 to 10 herbs are decocted together, the time consumption and bitter taste are unsuitable for modern citizens.
 
There are the four obstacles hindering the development of TCM, and the entering into the international market.
 
Naturone Scientific Rare Drugs Leading the New Standard
It’s reported the Naturone scientific rare series presented by By-health cost four years and nearly 100 million Renminbi to break down the four obstacles and rebuild the industrial standard through the brand new ideas and cutting-edge technologies. It tracks the place of origin to clarify and quantify the effective ingredients. With convenient taking means by the scientific improvement, it will take the entire industry to upgrade.
 
Standard I: genuine TCM are used with whole-tracking system to ensure the real medicines.
As to the drug selection, Naturone makes close cooperation with original places, such as pseudo-ginseng of Yunnan, glossy ganoderma of Dabie Mountain, American Ginseng of Canada and ginseng of Changbai Mountain to use only the rare drugs. In addition, the whole process is tracked by the tracking system, with each bottle of product labeled with the unique code to allow for consultation of the production time, raw material supplier, raw material batch and inspection report of each batch, thus ensuring the real medicines.
 
Standard II: cutting-edge extraction technology is adopted to ensure clarification and concentration of effective ingredients.
President Yin from the R&D Department of Naturone introduces that Naturone gives up the traditional rough preparation way, but takes the TCM fingerprint, carbon dioxide extraction and super-micro smashing technologies to clarify the effective ingredients and makes a concentrated extract. With PQS from the American ginseng as an example, the content extracted reaches 10%, which not only increases the utility of the drug through various means, but surpasses like products on the market with higher content of effective ingredients. It’s said normal content of PQS of other products on the market is 2% to 3%.
 
Standard III: whole-inspection system to eliminate the issue of excessive content of heavy metal
According to the investigation, 63% of the TCM resource of China is distributed in the 12 provinces, municipality and autonomous regions in west China, which leads over 80% of planting area and planters of TCM out of the GAP certification. This is part of the reasons herbal drugs cannot be standardized. High content of heavy metal in the planting area, addition of heavy metal for weight increase or smoking with sulfur, and contact with metal machines during the production have resulted in the heavy metal content in the drugs.
To tackle this, Naturone adopts the whole-inspection system to prevent heavy metal from the very source! Counting on the whole-inspection system of By-health, the raw materials and products shall be inspected batch by batch and every time, thus curbing the quality from the source and prevent disqualified drugs entering the market.
 
Standard IV: modern, scientific preparations make TCM more convenient and tasteful.
While traditional herb drugs need complicated processes to prepare and they're merely tasteful, Naturone scientific rare series adopt a modern preparation to concentrate the drugs into tablets and capsules, thus facilitating the taking of the consumers. Upon intake, it directly releases in the gastrointestinal tract to present a better effect to better suit the living habit of modern people.
 
Good wine also needs bush. Good things must be known and accepted through promotion. As revealed by the senior management of Naturone, the Naturone series products will soon be available in traditional drug stores, and online to make more youngsters experience the modern rare drugs. We’re arguably convinced that Naturone, showing up as an innovator, will get rid of the constraint of the tradition and bring about a new chapter to the TCM industry. With our efforts, China’s TCM culture will have new competitiveness and vitality!
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